ScaleCRM Leverages Automated Customer Relationship Management

ScaleCRM Leverages Automated Customer Relationship Management

Imagine a world where sales opportunities and detailed client and prospect data are just a click away, customer relationships thrive effortlessly, and your entire pipeline runs on autopilot. ScaleCRM is our customer relationship management platform for MSPs and IT businesses, streamlining how companies connect, engage, and grow. 

Whether you’re an IT startup navigating the nuances of the market or a seasoned enterprise aiming to refine your strategic edge, ScaleCRM promises a transformation. Hear from the TBG team on how ScaleCRM’s automated features drive growth and foster long-lasting customer loyalty.

What Is ScaleCRM?

ScaleCRM is an all-encompassing CRM platform where our clients can keep up with their leads from campaigns through a pipeline.  

“ScaleCRM is a platform that allows you to organize and connect with your business contacts through different functionalities like email automation, GBP reviews, opportunity stages, and calendars, to name just a few,” says Sara F., who uses the platform daily to execute automated marketing actions for her MSP and IT clients.

Lourdes, our ScaleCRM expert, emphasizes how it “allows a fluent and automated connection between the business and the client.” 

The platform can keep up with sales and business revenue information, as well as track revenue by tracking data within each client’s specific sales system. 

What We Do for Clients in ScaleCRM

Once set up in ScaleCRM, we create strategies for our clients by customizing features within the platform according to their business needs, such as calendars, automation sequences, conversations, notifications, etc. 

Kathryn — a senior client success manager — notes, “We create workflows with different types of triggers for contacts, from email to SMS, allowing our clients visibility into what’s happening with every single prospect.” 

It truly is an all-in-one CRM, as Anna L emphasizes: “We can track sales, track leads, empower our clients with their own custom calendars and automated meeting reminders, send emails, send text messages, create newsletters, and more.” 

When You Can Best Benefit From ScaleCRM

As a client, you can start benefiting from ScaleCRM from the very first moment you’re set up in the platform. Kathryn and fellow client success manager Hannah agree that their clients see results as soon as they get a lead from one of our custom workflows. 

“They’ll benefit when they realize the ROI on cost and time saved. They will be able to feel released from many manual activities, such as following up on clients, booking appointments, and call tracking,” Lourdes explains.

We always recommend having a specific person on your team dedicated to sales only so that we can collaborate together fluidly inside ScaleCRM.

The Best Marketing-Related Functions of ScaleCRM 

Some of the best marketing-related functions of our CRM platform include automations for conversations, creating blogs, email marketing, sending proposals, integrating with other platforms like social media, and having pipeline overviews, calendars, and contact information for all current and future clients with tags on how they came in as a lead.

Sara comments, “I think the email automations are wonderful and, overall, easy to implement. These can be especially helpful when they are set up along with the pipeline stages. So, when contact cards move along the different stages, contacts continue to be in the loop.”

You can leverage ScaleCRM on the front and back end of your ad campaigns, too. Hannah says, “My client’s main use for ScaleCRM has been creating forms for their websites and landing pages and connecting email automation to let the client know when someone has completed the form.”

Why You Should Care About ScaleCRM

Our custom CRM platform offers many different functionalities to help you reach out to past and current clients, organize leads, and automate certain functions — which saves time!

“The platform is all in one. You can have all your conversations in one place (email, social media, SMS, calls), but also reporting, landing pages or funnels, creating tasks, getting reminders, having their calendar open for calls, creating automations, receiving payments, etc. Besides that, you have support 1:1 with our team — no need to wait for a ticket or send an email to get a solution. Also, you have a dedicated CSM that will help you get the best of the platform and create strategies to boost your business,” Lourdes states.

ScaleCRM allows you to get rid of other platforms and subscriptions you are using and put everything into one easily accessible place. 

If you want to make more money than you are making now with your business, and if you want to know how and where each lead is coming from, you’ll never use other CRM platforms again.

Curious about ScaleCRM? Book a call to see our MSP marketing programs and talk through how it works.

Client Onboarding and Brand Building: Every Step Matters

Client Onboarding and Brand Building: Every Step Matters

In college, I majored in business and communication. I loved the aspects of both and always thought I would do something in either marketing or sales after graduation. Unfortunately, I was one of the many 2020 graduates who were entering the workforce during the worst possible time to find a job. Fortunately, in college, I had a side business painting 21st birthday signs and other commissions, so I decided to turn that into a full-time business. I got my LLC and began promoting my business online and through social media. I enjoyed the creative process and allowing my thoughts to come to life. 

However, I am a very social person and began to get cabin fever quickly. I went from seeing friends in college every day to painting alone in my childhood home, so I was longing for an opportunity that would allow me to use more of my social skills than my artistic skills.  

Career Progression

After a year of doing art full-time, I ended up getting a job at a floral and catering company. I served as a staffing manager and event coordinator before advancing to catering director. During my time in hospitality, I met with clients to plan various events and was responsible for staffing approximately 500 events in 2022. This experience taught me how to work in a fast-paced environment and meet client expectations. After nearly three years there, I felt myself wanting to try something new that involved using my degree and what I wanted to do initially. 

The opportunity to work at The Business Growers practically fell into my lap, and after my first day, I knew I had made the right decision for the next chapter in my life. I won’t lie and say that my marketing knowledge wasn’t a little rusty, but after about two weeks, I was refreshed and ready to get started with clients! I feel so fulfilled getting to help clients and businesses achieve their professional goals while simultaneously achieving my personal goals. 

Past Successes and Achievements

In all of my past ventures, I have been tasked to create/organize something that I wanted the client to approve of. Whether I was painting a canvas for a commission, helping a company plan its annual fundraiser, or now creating websites or social media, I have always longed for the client to be proud of what I have presented. 

One of my first clients as a client success manager here at TBG was receiving a new website and a social media rebrand. I loved the way it looked, and so did he, but even more rewarding was having someone he didn’t even know recognize him based on his social media, and they gave him a compliment for how great and professional it was. That was amazing not only for the client to hear but for me as well. Since this rebrand, this client has had significant success getting new clients and leads. 

Constantly Improving

I am also the onboarding specialist for TBG and would like to think that I have improved this position in some ways. My coworker who did this before me was incredible at this role as well, but with a fresh set of eyes, I could bring new insight as to where we could improve. 

Onboarding is very important, as it’s one of the first things the client does with us after signing, so of course, I want them to have a great experience. With the help of several others, we have implemented a new program that has made the onboarding process better for not only our clients but also our internal team. I am excited to see where this new plan takes us!

Tackling Client Challenges Head On

Brand awareness and brand messaging are very important to a company. One of my clients came in with great successes but most were word of mouth. They realized it was time to make more of an online presence to attract new customers organically. After sitting down with them, they, of course, knew what they did as a company, but each of them explained it in a completely different way. This was when we realized that the company needed to participate in brand messaging to align all of those thoughts so that, when explaining to potential clients, they all gave a clear and concise message. 

Through this, we were able to dig deeper into the company and establish not only a clear one-liner but a tagline that led to a brand refresh. The client’s employees now know the one-liner and are able to explain what their company does in a few short sentences that make sense to anyone outside of their niche. They also now have a new website that clearly describes their company and all of their services so that when new leads come across their website, there is no confusion as to what the company does. 

Accelerating Client Growth

One of my clients came in with a brand new company that was already making moves and closing big deals. Some of these deals were very lucrative and were being done with a PowerPoint she had created and a homemade logo. What she had done looked great, but I knew we could create something amazing for her! We now have created their logo, a PowerPoint template, business cards, electronic letterhead, and new social media profile and banner graphics. 

This took so much stress off of her to be able to focus on building the company. It’s exciting to see your client at the beginning stages of starting a company and knowing that I played a small part in it coming to fruition. 

Looking Forward as a Young Professional

All in all, I feel like The Business Growers has given me a place to plant roots and, no pun intended, grow. I have always been a very self-motivated person and loved working with clients. I find comfort in knowing that when a client is in need of something, I can almost always help them see it through. 

Laura, our CEO, has granted me so much trust that I no longer have to wonder if I am doing the right thing or constantly ask for reassurance. I now have confidence that I have never had before, and it has allowed me to spread my wings and grow in my professional life and in my personal life. My main goal at TBG — and in life — is to create lasting relationships and make an impact on whoever I’m working with, whether it be client-based or co-worker-based. 

Lean Into Growth: Solution-Minded Marketing For MSPs

Lean Into Growth: Solution-Minded Marketing For MSPs

Every organization wants to experience growth, right? We focus on helping MSPs grow naturally and perform better by providing a strong foundation for their success.

In some organizations, managers find it simple to identify potential growth opportunities or areas in need of optimization. Some people struggle to look beyond the present situation. They have difficulty examining specific issues within departments. Additionally, they find it challenging to identify ways for the organization to expand.

Organizations often stop at issue identification or wait to address issues until they become urgent. However, organizations should constantly evaluate and develop well-developed solutions to experience organizational growth.

At The Business Growers, we lean into our core values: 

  • We operate with trust.
  • We believe in balance.
  • We lean into growth.
  • We seek solutions.

Our team leans into growth opportunities by maintaining and pursuing a solution-minded approach to marketing. As a Junior Client Success Manager and SEO Support Specialist, I assist with social media, website content, and search engine optimization. I am here to answer any questions you may have and provide you with the appropriate next steps based on strong data and thorough research.

We understand that, in today’s fast-paced digital world, businesses need more than just simple solutions to thrive. Simple solutions are obvious, surface-level, quick fixes that may not add long-term value to your business.

Unlike simple solutions that only offer surface-level fixes, our team takes a long-term approach to marketing. We believe in finding lasting solutions that will add value to your business. We use our client relationships and IT knowledge to make personalized strategies that meet your needs.

We can assist you in achieving your goals by enhancing your online presence. Additionally, we can help drive more traffic to your website and improve your search engine rankings. Our team always keeps up with industry trends and best practices to give you the most effective strategies.

At the end of the day, our ultimate goal is your success. We measure our success by the growth and achievements of our clients. So, let us be your partner in success, and we can create solution-minded next steps for your company. Contact us today to learn more about how we can help you achieve your marketing goals.

Inbound Marketing Strategies to Boost MSP and IT Leads

Inbound Marketing Strategies to Boost MSP and IT Leads

After 20 years in the B2B tech space, we understand the unique challenges MSP or IT companies face when generating inbound leads and acquiring customers. Use these proven inbound marketing strategies to drive growth, fill your lead pipeline, and increase sales without doing any outbound lead gen.

Hand over your inbound marketing to a technology marketing dream team. Schedule a consultation with The Business Growers.

Optimize Your Website for Lead Generation

Your website is often the first point of contact for potential customers, so it’s crucial to optimize it for lead generation. Your site should be easy to navigate, mobile-friendly, and visually appealing. Use clear calls to action throughout your site to encourage visitors to take the next step, whether that’s signing up for a free trial, downloading a whitepaper, or requesting a demo. 

Tip: You should also implement lead capture forms strategically to collect valuable contact information from interested prospects.

Create Compelling Content

Content is king when it comes to inbound marketing. Create high-quality, informative content addressing your target audience’s pain points and challenges. Blog posts, case studies, whitepapers, webinars, and videos are all effective ways to engage potential customers and showcase your expertise. 

Tip: Promote your content through social media, email marketing, and other channels to reach a wider audience and funnel traffic back to your website.

Use SEO to Drive Organic Traffic

Search engine optimization plays a crucial role in attracting organic traffic to your website. Identify relevant keywords and phrases that your target audience is searching for, and optimize your website content to rank well in search engine results. 

Create unique, valuable content that addresses specific search queries and helps position your company as a trusted authority in your industry. Regularly monitor your website’s performance and make adjustments as needed to improve your SEO ranking over time.

Leverage Social Media to Build Relationships

Social media is a powerful tool for building relationships with potential customers. Use platforms like LinkedIn, X, and Facebook to share relevant content, interact with followers, and promote your products or services. Join industry groups and participate in conversations to establish your company as a thought leader and attract inbound leads on social media

Tip: Track your social media metrics monthly to measure the effectiveness of your efforts and make data-driven decisions for future campaigns.

Implement Email Marketing Campaigns

Email marketing is an effective way to nurture leads and drive conversions for your MSP or IT company. Segment your email lists based on factors like demographics, behavior, and engagement levels to deliver targeted messages that resonate with your audience. Personalize your emails with dynamic content and tailored recommendations to increase engagement and encourage action. 

Invest In Paid Advertising

Paid advertising can help amplify your inbound marketing efforts and drive targeted traffic to your website. Consider investing in paid search ads, display ads, and social media ads to reach a wider audience and generate leads for your MSP or IT company. 

Set specific goals for your paid advertising campaigns, such as increasing website traffic, generating leads, or boosting sales, and track key performance indicators (KPIs) to measure the success of your ads. 

Tip: Test different ad formats, messaging, and targeting options to optimize your campaigns for maximum ROI.

Build a Referral Network

Strategic partnerships with complementary businesses can help expand your reach and attract new leads for your MSP or IT company. Identify potential partners that serve a similar target audience but offer non-competing products or services. Collaborate on joint marketing initiatives, co-host webinars or events, or cross-promote each other’s offerings to drive mutual benefits. Building strong partnerships can help build credibility, increase brand awareness, and generate valuable leads for your business.

Final Thoughts

Implementing effective inbound marketing strategies is essential for MSP or IT companies looking to boost lead generation and drive growth. Optimize your website, create compelling content, use SEO to drive organic traffic, leverage social media, implement email marketing campaigns, invest in paid advertising, and build strategic partnerships. 

Stay agile, adapt to changing market conditions, and continuously refine your tactics for long-term success. If you need help implementing these strategies or have any questions, talk to our tech marketing experts for guidance and support. 

We can help your MSP or IT company thrive.

What Is a Fractional CMO?

What Is a Fractional CMO?

Maintaining a full marketing plan that drives growth and positions your company for success is not easy. Beyond all the tedious daily marketing tasks, there’s also strategy to consider. Often, it’s too much to do in-house, which leads growth-hungry companies to seek outsourced help. Enter: a fractional chief marketing officer. 

As a fractional CMO-centric marketing agency, we’re here to shed light on the concept of a fractional CMO, their main responsibilities, and why partnering with one could be a game changer for startups or lean businesses.

P.S. Get your very own fractional CMO and implementation team with The Business Growers. Schedule a discovery call to view our marketing programs for MSPs and IT Companies to ensure rapid growth and execution support.

What Is a Fractional CMO?

A fractional CMO is a highly skilled executive who provides part-time, strategic marketing leadership and expertise to companies. They act as a dedicated CMO without the full-time or in-house commitment. 

Their role involves designing and refining marketing strategies to propel business growth based on key goals. They do this while working with a company’s existing marketing team or managing agency partnerships — if those exist. 

Often, a growing startup might only have one or two in-house marketing people who are locked in the daily grind. A fractional CMO supports those individuals and funnels strategy to them so they can execute the details.

TBG provides strategy and execution. No in-house team is required. We bring the team with us.

Duties of a Fractional CMO

From strategy to leadership and budget recommendations, a fractional CMO connects ROI-driven goals with proven methods to achieve them.

  • Strategic Planning: A fractional CMO formulates marketing strategies aligned with the company’s overall objectives, customizing them to deliver revenue-oriented results.

  • Marketing Leadership: Even as a part-time resource, a fractional CMO acts as a leader to the whole marketing team, providing guidance and direction to execute as decided.

  • Market Analysis and Consumer Insights: Staying up-to-date on market dynamics, trends, and competition is crucial. Fractional CMOs conduct thorough analyses to foster data-driven decision-making, enabling businesses to adapt and thrive in a rapidly changing environment.

  • Marketing Budget Optimization: Fractional CMOs manage marketing budgets efficiently and identify areas for improvement with the goal of maximizing returns on investment.

Why You Might Need a Fractional CMO

Every company must market itself, and we’re talking about more than on social media. Marketing is a core business function. How will potential clients or customers know you exist without making your presence known? 

While some companies may eventually need a full-time team on their payroll, startups and organizations running lean can greatly benefit from a fractional CMO.

  • Cost-Effectiveness: Hiring a full-time CMO can be an expensive undertaking, particularly for small to medium-sized businesses. Partnering with a fractional CMO allows access to C-level experience without overcommitting on finances.

  • Expertise and Experience: Fractional CMOs bring a wealth of experience and knowledge from multiple industries while keeping themselves continually current on what’s happening in the market.

  • Flexibility and Scalability: Fractional CMOs offer flexibility to adapt their role as your business evolves, ensuring marketing efforts align with changing demands. Whether you’re scaling up or down, fractional CMOs can ride with the waves.

  • Fresh Perspective: An external viewpoint can inject creative ideas and strategies into your marketing efforts, challenging the status quo and fostering innovation.

Your Fractional CMO + Execution Dream Team

Digital marketing will continue to evolve; that’s a given. Access to specialized expertise and strategic guidance without compounding expenses is a strategic advantage no matter what direction marketing evolves. Fractional CMOs offer cost-effective solutions, expert knowledge, and the ability to enhance your business performance through cutting-edge marketing practices.

Laura Johns, founder and CEO of The Business Growers, is a fractional CMO for tech and MSP companies. If you’re ready to be seen online, schedule your discovery call today to lock in more knowledge, growth, and scalability.

Compelling Social Media Content for MSPs and IT Companies to Attract Ideal Clients

Compelling Social Media Content for MSPs and IT Companies to Attract Ideal Clients

Social media is vital for managed service providers and IT companies to reach and engage with potential clients. However, simply having a social media presence is not enough. To truly make the most of social media, MSPs and IT Companies must create compelling content that attracts their ideal clients.

Are you an MSP or IT Company and don’t have time for social media? Let us manage your social profiles for you.

Creating Buyer Personas

Understanding your ideal clients is one of the first steps to creating compelling content. Developing detailed buyer personas enables MSPs and IT Companies to tailor their content to address specific needs and pain points of their target audience, business consumers. 

By gaining insight into their ideal clients’ preferences, challenges, and goals, MSPs and IT companies can create content that resonates and establishes a connection with their business prospects.

A buyer persona should be a foundational part of any marketing plan for MSPs or IT companies.

Defining Your Value Proposition

To attract ideal clients — on and off social media — MSPs and IT companies must articulate what sets them apart from their competitors. Your unique value proposition communicates the specific benefits and advantages you offer to your target audience. 

Aligning your value proposition with the priorities of your ideal clients and the context of your social media ensures the content remains relevant and authentic.

Choosing the Right Social Media Platforms

Not all social media platforms are ideal for MSPs and IT companies. Analyzing the preferences and behavior of their target audience allows MSPs and ISPs to determine which platforms are most suitable for their content distribution.

For example, LinkedIn may be the ideal platform to share industry insights and connect with professionals. Over 1 billion users are now active on LinkedIn, and 67 million of those users are companies. 

To get the most value out of LinkedIn, MSPs can share thought leadership — simple organic posts positioning them as experts. Once a network begins engaging with a post, LinkedIn triggers a domino effect, pushing the post out into 2nd and 3rd network connections.

This domino effect opens doors for heightened business visibility, putting MSPs in the faces of other companies who might need their services. 

Additionally, because LinkedIn is built for businesses, 96% of marketers agree it is the top social media platform for B2B marketing. As MSPs are B2B-oriented, it just makes sense to lean into LinkedIn as part of a B2B content strategy.

Creating Engaging Visuals

Visual content is a powerful tool to captivate and engage social media users. Infographics and videos can help convey complex messages about a technology offering quickly and effectively. MSPs and IT companies should leverage visual content to make their social media presence more compelling.

Establishing Thought Leadership

Thought leadership is essential for leaders at MSP and IT companies to position themselves as industry authorities and generate leads who are ready to buy. Sharing industry insights, trends, and educational content demonstrates expertise and provides value to potential clients rather than just focusing on selling on social platforms.

Create original, thoughtful content that addresses pain points to establish yourself as a trusted source of information. Engaging in thought leadership on LinkedIn while you engage with target customers also pushes your profile out to reach more people and inevitably draws more attention to your company.

Showcasing Real-World Success

Nothing speaks louder than real-world success stories. Sharing satisfied clients’ case studies and success stories provides strong social proof and showcases the value your company can deliver. 

Creating a systematic way to encourage clients to provide testimonials further enhances credibility and trust. 

By leveraging these success stories, MSPs and IT companies can attract more ideal clients who can relate to the experiences of their existing clients.

Boosting Engagement Levels

MSPs and IT companies should create interactive content that involves their audience. Polls, quizzes, and surveys can be used to gather insights and opinions. 

Encouraging comments and discussions on posts can also foster engagement and allow MSPs and IT companies to connect directly with their ideal clients. Responding to comments and messages promptly shows that they value their audience’s opinions and fosters a sense of community around their brand. 

Plus, the more engagement your socials receive, the better the social platform favors your content. It’s a win-win.

Building a Cohesive Brand 

People naturally crave consistency because it feels trustworthy. MSPs and IT companies should maintain consistent branding across all their social media channels. This includes using consistent colors, fonts, and tone of voice. 

A cohesive brand helps establish instant visual recognition and trust. Crafting a unified brand message that resonates with their ideal clients further reinforces their image.

Maximizing Discoverability via Hashtags and Keywords

Hashtags and keywords play a significant role in social media discoverability. If you don’t have an element of discoverability, there won’t be an easy path for potential clients to find you on any social platform. 

MSPs and IT companies should research and use industry-specific hashtags to increase visibility among their target audience. 

Additionally, incorporating relevant keywords in their content helps improve search engine results within the platform.

Monitoring Analytics and Adjusting Strategies

Social media analytics provide valuable insights into the performance of content strategies. MSPs and IT companies should track engagement, reach, and conversion metrics to gauge the effectiveness of their content. 

Using data-driven adjustments, they can refine their content strategies to better align with the preferences and behaviors of their target audience. Monitoring analytics every 30 days ensures ongoing improvement and optimization.

Final Takeaways

Creating compelling content for social media is an ongoing journey for MSPs and IT companies. By understanding their ideal clients, crafting a unique value proposition, and tailoring their content for specific platforms, MSPs and IT companies can drive more engagement and attract the right people to social platforms.

Leveraging visual content, thought leadership, client success stories, interactive content, consistent branding, and effective use of hashtags and keywords further enhances their content strategies. 

By monitoring analytics, adjusting strategies, and building community, MSPs and IT companies can continuously optimize their content to attract and engage their ideal clients.

 

If your goal is to grow your social media presence without the hassle of doing it yourself, schedule a call with The Business Growers.