How SEO Will Make Your B2B Tech Company More Money

How SEO Will Make Your B2B Tech Company More Money

 As a B2B company, you can use SEO to make more money by driving high-quality traffic to your website. Also use SEO to lower your cost per click in paid ads.

Online, competition is fierce, and establishing a strong digital presence is crucial for businesses in every industry. Search engine optimization (SEO) has emerged as a vital tool for improving visibility, driving website traffic, and ultimately increasing revenue. It’s the hot-topic trifecta that promises to help carve out said digital presence. But how will SEO make you more money exactly? 

SEO: The Blueprint for Marketing Success

Any comprehensive marketing plan will always involve SEO. By implementing the best SEO practices, businesses can make more money as a secondary result. SEO involves optimizing the website’s structure, content, and user experience, making it easier for search engines to rank their pages. This strong foundation helps other marketing channels perform at their peak potential.

Enhancing Marketing Channels with SEO

Content Marketing

Businesses can drive organic traffic and generate leads by targeting the right keywords. This involves producing high-quality and engaging content and optimizing it for search engines. The visibility gained through SEO allows content to reach a broader audience, resulting in increased conversion rates and potential sales.

Social Media Marketing

Social media platforms do not directly impact organic search rankings. However, they play a significant role in driving engagement, brand awareness, and customer loyalty. Integrating SEO insights into social media campaigns enables businesses to create content that resonates with their target audience. Thus, amplifying the reach and impact of their social media efforts.

Lowering CPC With Organic SEO

Thinking long-term, one of the most significant advantages of a strong organic SEO strategy is its ability to reduce CPC in paid advertising campaigns. When a website is already driving a substantial amount of organic traffic, the need for paid advertisements decreases. 

Unlike many marketing tactics that yield immediate but short-term results, organic SEO focuses on long-term success. By consistently investing in SEO efforts, businesses can build a solid online reputation, establish credibility, and gain authority in their industry. The sustainable impact of organic SEO ensures continued visibility and relevance.

A higher organic search ranking leads to increased visibility and a steady flow of visitors actively searching for products or services, resulting in a lower reliance on digital paid ads. With the right SEO practices, this cost-saving approach allows for increased profit margins and the ability to invest resources in other marketing endeavors.

SEO Tools

We recommend partnering with an expert SEO agency to get the best results. However, you can go the DIY route and use the many helpful SEO tools available. We recommend starting with these:

  • Google Analytics

Google Analytics is a free web analytics tool provided by Google. It tracks and reports website traffic, user behavior, conversions, and other important metrics. It provides valuable insights into how users are interacting with your website, where they come from, which pages are performing well, and much more. Google Analytics is best used for monitoring the effectiveness of your marketing campaigns, understanding user behavior on your website, and optimizing your website based on data-driven insights.

  • Google Search Console

Google Search Console is a free tool that helps website owners monitor and maintain their presence in Google’s search results. It shows how Google crawls and indexes your website, reports errors, and provides valuable insights into search performance.

  • Semrush

Semrush is a comprehensive SEO tool that offers a wide range of features for keyword research, competitor analysis, backlink analysis, site auditing, and much more. It is best used in situations where you want to optimize your website for search engines and gain insights into your competitors’ strategies. With Semrush, you can identify keywords with high search volumes, analyze competing websites, and track your own rankings in search engine result pages (SERPs).

  • Keywords Everywhere

Keywords Everywhere is a browser extension that provides keyword data while you browse the internet. It shows the search volume, CPC, and competition data for keywords directly in search engine result pages, YouTube, and other websites. This tool is helpful when doing preliminary keyword research, understanding search volumes and trends, and getting keyword suggestions all in real time.

  • RankIQ

RankIQ is a tool that analyzes and tracks search engine rankings for specific keywords. It helps you monitor your website’s performance in SERPs and provides insights into the organic visibility of your content. RankIQ is particularly useful for identifying keyword fluctuations, tracking your progress over time, and understanding the impact of your SEO efforts for blog posts.

  • Ahrefs

Ahrefs offers backlink analysis, competitor analysis, keyword research, content analysis, rank tracking, and more. SEO professionals widely use it to gain insights into their website’s backlink profile, track the rankings of specific keywords, and analyze competitors’ strategies. Ahrefs also provides valuable data on organic search traffic, keyword difficulty, and content gaps, making it a great tool for improving your website’s SEO performance.

Leverage Long-Tail Keywords 

Conducting thorough keyword research is essential for successful SEO. Start with relevant long-tail keywords, which are longer, more specific search phrases. Long-tail keywords allow you to effectively target your audience’s intent and seize opportunities with less competition.

Craft high-quality, engaging content, from blog posts to landing pages, that incorporates long-tail keywords naturally. It should resonate with your target audience and align with their search queries to increase traffic and improve rankings.

Expand Your Reach Through Guest Posting

Guest posting on prominent websites within your industry allows you to showcase your expertise and establishes credibility. More importantly, it enables you to leverage the host website’s traffic and reach a broader audience. Their large audience will drive increased traffic back to your own site. Where there is more traffic, there is more opportunity for a revenue injection. 

Guest posting also presents an opportunity for strategic link-building. Including relevant links to your website within guest posts enhances your backlink profile and attracts referral traffic. These two factors combined further improve your search engine rankings.

Two Types of Link-Building

  1. Internal Linking

Linking to relevant pages within your website helps search engines understand and navigate your content. Additionally, internal links guide users through your site, encouraging longer browsing sessions and enhancing overall user experience.

  1. External Linking

Securing high-quality external links from reputable websites (e.g., guest blogging) signals to search engines that your website is trustworthy. These quality 

backlinks contribute to increased traffic, higher search engine rankings, and improved overall visibility.

Takeaways

When competition is fierce and marketing budgets are limited, SEO stands out as the foundation for successful marketing campaigns. SEO empowers businesses to rank higher on search engines, attract targeted traffic, and boost revenue. 

You can increase website traffic, expand your online reach, and ultimately achieve long-term success by:

  • leveraging SEO tools
  • employing long tail keywords
  • guest posting on well-known sites
  • implementing effective linking strategies 

However, partnering with an SEO agency increases your odds of search success. Your B2B business taps into their specialized knowledge and experience. We can’t speak for everyone, but our expertise extends beyond simple keyword research into SEO strategy. We’re on a mission to make you more money.

Investing in SEO is not just about improving rankings. It is about cultivating a strong online presence, driving conversions, and amplifying your bottom line. If you are a B2B company in the tech industry, we can help achieve all-of-the-above.

How SEO Helps a Tech Startup Stand Out

How SEO Helps a Tech Startup Stand Out

If you’re a tech startup, you know the fierce competition. Thousands of other startups are out there, all vying for the same thing: attention from investors, users, and the media. So how can you ensure that your startup stands out from the rest? The answer is simple: SEO.

SEO, or search engine optimization, is the process of making your website more visible on search engine results pages (SERPs). This is done by optimizing your website’s content, structure, and backlink profile for specific keywords searched by your target audience. By ranking higher in SERPs, you’ll not only get more traffic to your website, but you’ll also get more eyes on your product or service. And that means more opportunities for your Startup to succeed.

Why Is SEO Important For Startups?

As stated earlier, if potential customers can’t find your tech startup’s website, they can’t use your product or service. And if they can’t use your product or service, they can’t tell their friends about it and help you grow your business – it is that simple. Furthermore, organic traffic (i.e., traffic that comes from SERPs as opposed to paid ads) is shown to have a higher conversion rate than any other marketing channel, including paid search ads, display ads, email marketing, etc. So not only will good SEO help potential customers find your site, but it will also help convert them into paying customers or users once they’re there. Finally, organic traffic is also much less expensive than paid traffic; thus, a strong focus on SEO early on could save your startup a lot of money.

SEO Helps You Stand Out From The Crowd

With nearly 5 million tech startups in existence, ensuring that yours stands out from the rest is more important than ever. After all, if your startup is just like every other one out there, why would anyone want to invest in it? SEO can help you differentiate your Startup by making it more visible online and allowing it to rank higher in SERPs. When potential investors or customers see your website at the top of the search results, they’ll be more likely to notice.

SEO Drives Traffic To Your Website

The whole point of having a website is to get people to visit it, right? Well, that’s where SEO comes in. By optimizing your website for search engines, you’ll be able to increase its visibility and get more people to visit it. And the more traffic you get to your site, the greater the chance someone will take action (like signing up for your email list or investing in your product).

How Can I Improve My Startup’s SEO?

If you want to improve your startup’s SEO, there are several things you can do. This includes conducting keyword research; optimizing titles, descriptions & h1 headers; improving page speed, increasing social media engagement, and building links from high-quality websites. However, one of the most important things you can do is create great content that engages readers and provides value. Google’s algorithm is designed to surface content that is most relevant and useful to searchers, so if you want your tech startup to succeed with SEO, you need to make sure you are creating content that meets those criteria . . . content that people actually want to read!

SEO Can Help You Save Money On Advertising Costs

Like most startups, you’re probably operating on a tight budget. And that means that every penny counts regarding marketing and advertising expenditures. Luckily, SEO can help you save money on advertising costs by providing a free way to drive traffic to your website. While paid advertising can be effective, it can also be expensive—especially if you’re just starting. By focusing on SEO instead (or as well as paid advertising), you can get more bang for your buck and stretch your marketing budget further.

SEO Helps You Build Better Customer Relationships

For tech startups, customer relationships are everything. After all, if you don’t have happy customers, then you don’t have a business! Luckily, SEO can help you build better customer relationships by giving insights into what people are searching for online related to your product or service. This information can be used to improve your product or service offering and make it even more appealing to potential customers. In addition, by engaging with customers through comments and social media posts related to your articles or blog posts, you can show them that you care about their opinion and create an even deeper level of connection.

Conclusion

If you’re a tech startup, chances are good that you’re always looking for ways to get ahead of the competition—and rightfully so! With so many startups vying for attention, it’s essential to make sure that yours stands out from the rest—and one of the best ways to do that is through SEO. By optimizing your website for search engines and driving more traffic to your site through SERPs rankings pages), you’ll be able to increase awareness of your startup. This also helps save money on advertising costs and build deeper relationships with potential customers—all of which can help lead to success down the road!


About The Business Growers

The Business Growers is a Jackson, Mississippi-based marketing firm offering a variety of services, including branding, website development, design, marketing strategy, social media, search engine optimization (SEO) and digital advertising. The company builds upon a framework that evaluates businesses at three levels, from the foundational components of the business to its long-term scalability. Johns created The Know, Grow and Scale™ framework to inspire businesses to use effective marketing to grow the right way and save time, money and energy in the process.

Contact The Business Growers today for a FREE, no-risk consultation, or learn more at thebusinessgrowers.com.

What You Need to Know About Search Engine Optimization

What You Need to Know About Search Engine Optimization

As a business owner, you may have heard about search engine optimization (SEO) to make your website discoverable for your target buyer. But many don’t know what exactly SEO entails. If you’re investing in SEO for your business, do you know what exactly what you need to be paying for to drastically improve your web presence? If not, keep reading.

First, what is search engine optimization? SEO is how easily people, or algorithms, can find your website and content with a search engine, like Google, Bing, or Yahoo. SEO is organic and does not include paid advertisements. Typically, you want to have valuable keywords in the to yield the best results possible from search engines. A website is great (and necessary this day and age). But if your content isn’t really working for your business, your website isn’t doing you much good.

It is important to make sure that content is accessible for search engines’ algorithms to categorize. Google, for example, uses a process called “crawling’ to discover new or updated web pages. After the crawlers get the webpage, the algorithm organizes the search results based on the most to least relevant sites.

Another way the algorithm yields search results is by using backlinks. Backlinks are part of the search engine optimization process as they link another website on that website’s page. Having a backlink in your content or having other content creators backlink you is a mark of trust. When people see that your website is backlinked, it gives the audience a vote of confidence that your website is reliable and relatable. It might be hard to get a backlink initially, but once your business grows, you should be able to count on backlinks as a form of trust. 

Next, search engine optimization success is based on three key factors: quality of traffic, quantity of traffic, organic results.

1. Quality of Traffic
The quality of traffic is the type of people who click on the website. You want to draw in people who are curious or interested in your services, but you do not want to mislead people into believing your website offers a service that it does not. For example, if you are a Wi-Fi company, customers looking for a grocery store should not be deceived into thinking you sold groceries. The quality of traffic is crucial because you could have thousands of visitors to your website, but only a handful of them could be actual customers if your headline misled people into clicking on your link. 

2. Quantity of Traffic
Next, the quantity of traffic is the number of clicks you are getting on your web page. The more clicks you have, the better your site will do, but again, the quality of these clicks is just as important. Headlines and appropriate keywords are crucial to generating traffic on your website. Having good headlines and rich, appropriate keywords can make or break your numbers.

3. Organic Results
Lastly, organic results are yielded simply from people clicking on your link on a search engine. But, in order to get clicks, you have to do the work to get ranked. The search engine will determine who is searching for your keywords and point them in the right direction if your site has the content they are looking to find. Having a robust search engine optimization program will allow your website to rank higher organically.

Now that we have defined SEO and its components, why is it essential to make your web content search engine friendly?

SEO contributes significantly to traffic opportunities, sometimes even more so than, paid promotional content, on both mobile and desktop. Essentially, more people can find and click on your website if you format it to be search engine friendly. 

Finally, here are tips for making your website content is search engine optimization approved. 

  • Content Counts

First, make clear, concise, and thoughtful content. Do not clutter your website with information just to fill space. Make sure your content represents your business, and make your content unique. Even if your topic yields millions of search results, make your content stand out and appropriate for your exact target audience. This could mean taking a new direction with the topic, rewording the headline, or offering a different perspective. Website content should be well thought out, not rushed.

  • Organize Titles

Additionally, titles should be well-organized. Don’t stuff keywords into your title because you think it might yield more search results. If you have too many keywords that are too similar, the search engine might entirely rewrite your title to fit into a different category. The search engines are pretty smart, so you don’t have to think of every keyword in the book that describes your content. 

  • Keywords

A study by the Nielson Norman Group suggests that many users only read the first two words of a headline before deciding to click on the link or keep scrolling. Those two keywords should describe as much as possible about the content. Make the first two words of your headline impactful, meaningful, and specific. Do not make your headlines misconstruing, misleading, or confusing. The average person isn’t going to click on something they don’t understand or think is misleading. 

Search rankings are impacted by keywords as well. If you’re talking about alpaca farming but don’t put the words “alpaca farming” in your headline, who will know what the article is talking about? The search engine will not correctly rank your link if you do not use the correct keywords.  

  • Google My Business

A profile on Google My Business is critical. The free tool lets you offer your services on a business profile and puts your company’s name on Google Maps and Google Search. Having your business on Google My Business also sends a message of reputability and trustworthiness to both potential and existing customers. Also, having people rate your business on Google adds reliability to your business and gets real people’s opinions of your services. Do not be afraid to ask your customers to rate your business. As an incentive for the customer, you could offer a small discount or prize if they rate your company on Google. You should also respond to the reviews you receive by thanking them for trying your business and offering compliments or criticism.

  • Language Laws

Use language that everyday people understand. Try to make your website and content more accessible to the general public and your clientele. If your topic is extremely technical, try to boil down the ideas into a headline that can appeal to a broader audience. If that’s not possible, make it as plain as possible for your customers who understand the technical language.

Search engine optimization can seem complicated but it doesn’t have to be. It does, however, require someone who understands SEO to do it effectively. For SEO, it’s worth the money to invest in a reputable marketing firm or agency that understands the key to SEO success. You’re much more likely to yield better resultsif you put your website in the hands of someone knowledgeable and equipped to take your SEO to the next level.

If you’re interested in learning more about SEO for your business, contact us for a 15-minute consultation.