What To Expect

LOGO + BRANDING

MESSAGE DEVELOPMENT

WEBSITE

SOCIAL MEDIA

SEO

What to expect

Once we receive payment, we’ll kick off your project with an introduction to our team through our All Hands on Deck call. It’s very important that we have all the information from your questionnaire before we have this call (you’ll get a link to fill out from your client success manager).

How many logo options will I receive?

Once we discuss what you want, we take that back to our designers and bring back four drafts. From there, we will take feedback from you to get one perfect design.

How long does it take?

Usually a logo will take 30 days, depending on involvement and responsiveness from your team.

What files do I get?

You’ll get access to a folder with the logo in color, black only and white only. You’ll get JPG, PNG, EPS and PDF files for all color options.

If you purchase the branding kit, you’ll also receive a branding guidelines, color codes, business card files and letterhead.

What’s the difference between a logo and the branding kit?

The branding kit includes a Brand Guidelines document that ensures consistency in future communications. Elements include logo, business cards created for up to five team members, correctly-sized social media profile and cover images, an electronic letterhead template set up in Microsoft Word that can be printed or to print editable documents that can be saved as PDFs and shared digitally and a #10 standard-size business envelope design.

What does the message development process look like?

Once we receive payment, we’ll kick off your project with an introduction to our team through our All Hands on Deck call. It’s very important that we have all the information from your questionnaire before we have this call (you’ll get a link to fill out from your client success manager).

Do I have to do the Half Day Strategy Session?

Yes, on this day, we take you through the Storybrand messaging framework. This is a method we firmly believe in, and we feel like understanding this opens the door to long-term success for your business. Trust us.

What is my end result?

You’ll go home with a complete recommended brand narrative to implement in your business messaging (website, social media, brochures, etc.)

You’ll also receive your Corporate One Liner to make sure your entire team is communicating consistently about what your business does.

Do you have other services to help me carry out my brand message?

Absolutely! We can take your message and extend it throughout your brand. Just contact us to learn how.

What to expect

Once we receive payment, we’ll kick off your project with an introduction to our team through our All Hands on Deck call. It’s very important that we have all the information from your questionnaire before we have this call (you’ll get a link to fill out from your client success manager).

Will I be able to have input on design?

Once we discuss what you want, we take that back to our designers and bring back a mockup. We can change the mockup as much as you want to get it perfect. Once the mockup is approved, the design is locked in.

How long does it take?

Assuming your team and point of contact delivers us the content and information we need to get it live, the process will take 60 days, depending on involvement and responsiveness from your team.

What are the payment plan options?

We like to start all clients with a simple deposit, then the rest can be paid however you’d like to pay (monthly for 36 months or over a shorter period of time).

What type of websites do you design?

We’ve been doing websites for nearly two decades, and WordPress reigns supreme. Brands like NASA, Coca Cola and Wall Street Journal use WordPress, and it’s likely because of the high security, flexibility and adaptability it offers. WordPress is extremely mobile friendly, which is critical now that Google is penalizing sites that aren’t mobile-friendly by ranking them lower on their result pages. WordPress is also the best site to build upon when considering plans for Search Engine Optimization (SEO). It’s by far the best option for your business.

What does the social media process look like?

Once we receive payment, we’ll kick off your project with an introduction to our team through our All Hands on Deck call. It’s very important that we have all the information from your questionnaire before we have this call (you’ll get a link to fill out from your client success manager).

What should I expect in the first 30 days?
We will get up and running as fast as we possibly can. We need access and information from you, so filling out the questionnaire we send you is very important. Once we have that, we will schedule the first month of content, send to you for approval and schedule the posts.

Each month, we will do a call to review the content. We do recommend that you be as transparent and present as possible, especially during the first 90 days. The more we know about your business, the better we will be able to communicate your voice to your audience.

Will I be able to review content and images?
Absolutely! We don’t post anything without your approval. We will send you east post and image and give you a week to review them, so you have plenty of time to provide feedback.
What does your service cover and not cover?
We have three packages (Basic, Standard, Premium) that cover content creation, graphics and scheduling. We do not manage comments, reviews, hashtags, stories or communication/DMs from your accounts. As you can imagine, handling a lot of social media content means we can’t be as efficient as someone on your internal team handling comments on your page.
What about reporting?

YES and YES! We benchmark where you are at the beginning and send you reporting (based on the package you choose. Reporting is important, and we absolutely do it! We like to pair reporting with a call to make sure you understand what the data means.

What does the SEO (Search Engine Optimization) process look like?

Once we receive payment, we’ll kick off your project with an introduction to our team through our All Hands on Deck call. It’s very important that we have all the information from your questionnaire before we have this call (you’ll get a link to fill out from your client success manager).

How involved do I need to be?

The more involved you are, the better results you’ll have. Of course, we know you’re busy and we won’t bother you a lot. But gaining traction on reviews and obtaining information about your business that only you know means we heavily depend on you for information to optimize your site and get you the best results possible.

What all does your SEO service cover?

Website
The centerpiece to your organic rankings, we will take care of all your onsite SEO from on-page, technical issues, UX and more.

Links
We build genuine local backlinks based on your clients relationships, competitor/local analysis and manual outreach, giving your clients hyper relevant local links in that count.

Google My Business
Google My Business is a critical part of getting visible locally. We can create your listing or fully optimize existing listings along with advanced troubleshooting via direct contact with the Google My Business team.

Reviews
Reviews are the cornerstone to creating trust. Our turnkey review system with SMS feature get you reviews quickly and effectively.

Aggregators & Citations
We create manual submissions on the top aggregator and citation sources, along with city and industry specific citation sources. Our service includes name, address and phone (NAP) cleanup and duplicate suppression.

Analytics & Conversion Tracking
Once we have set up a solid Local SEO foundation,we implement a nine step tracking process for delivering amazing insights to the way people reach the site and interact with it. This is part of our data driven SEO task list starting from month seven.

What should I expect in the first 30, 60 and 90 days?

The most important thing to remember is that SEO is not Digital Advertising. This is a marathon, not a sprint. Allowing your website to rank organically through Search Engine Optimization means taking the time to get the foundational components nailed down.

We will meet every month for the first 90 days. Then, we’ll touch base again in six months for next steps. We will send you reports monthly (and review the reports on the monthly calls for the first 90 days).

LOGO + BRANDING

What to expect.

Once we receive payment, we’ll kick off your project with an introduction to our team through our All Hands on Deck call. It’s very important that we have all the information from your questionnaire before we have this call (you’ll get a link to fill out from your client success manager).

How many logo options will I receive?

Once we discuss what you want, we take that back to our designers and bring back four drafts. From there, we will take feedback from you to get one perfect design.

How long does it take?

Usually a logo will take 30 days, depending on involvement and responsiveness from your team.

What files do I get?

You’ll get access to a folder with the logo in color, black only and white only. You’ll get JPG, PNG, EPS and PDF files for all color options.
If you purchase the branding kit, you’ll also receive a branding guidelines, color codes, business card files and letterhead.

What’s the difference between a logo and the branding kit?

The branding kit includes a Brand Guidelines document that ensures consistency in future communications. Elements include logo, business cards created for up to five team members, correctly-sized social media profile and cover images, an electronic letterhead template set up in Microsoft Word that can be printed or to print editable documents that can be saved as PDFs and shared digitally and a #10 standard-size business envelope design.

MESSAGE DEVELOPMENT

What does the message development process look like?

Once we receive payment, we’ll kick off your project with an introduction to our team through our All Hands on Deck call. It’s very important that we have all the information from your questionnaire before we have this call (you’ll get a link to fill out from your client success manager).

Do I have to do the Half Day Strategy Session?

Yes, on this day, we take you through the Storybrand messaging framework. This is a method we firmly believe in, and we feel like understanding this opens the door to long-term success for your business. Trust us.

What is my end result?

You'll go home with a complete recommended brand narrative to implement in your business messaging (website, social media, brochures, etc.)

You'll also receive your Corporate One Liner to make sure your entire team is communicating consistently about what your business does.

Do you have other services to help me carry out my brand message?

Absolutely! We can take your message and extend it throughout your brand. Just contact us to learn how.

WEBSITE

What to expect.

Once we receive payment, we’ll kick off your project with an introduction to our team through our All Hands on Deck call. It’s very important that we have all the information from your questionnaire before we have this call (you’ll get a link to fill out from your client success manager).

How many design options will I receive?

Once we discuss what you want, we take that back to our designers and bring back a mockup. We can change the mockup as much as you want to get it perfect. Once the mockup is approved, the design is locked in.

How long does it take?

Assuming your team and point of contact delivers us the content and information we need to get it live, the process will take 60 days, depending on involvement and responsiveness from your team.

What are the payment plan options?

We like to start all clients with a simple deposit, then the rest can be paid however you’d like to pay (monthly for 36 months or over a shorter period of time).

What type of websites do you design?

We've been doing websites for nearly two decades, and WordPress reigns supreme. Brands like NASA, Coca Cola and Wall Street Journal use Wordpress, and it's likely because of the high security, flexibility and adaptability it offers. Wordpress is extremely mobile friendly, which is critical now that Google is penalizing sites that aren’t mobile-friendly by ranking them lower on their result pages. Wordpress is also the best site to build upon when considering plans for Search Engine Optimization (SEO). It's by far the best option for your business.

SOCIAL MEDIA

What does the social media process look like?

Once we receive payment, we’ll kick off your project with an introduction to our team through our All Hands on Deck call. It’s very important that we have all the information from your questionnaire before we have this call (you’ll get a link to fill out from your client success manager).

What should I expect in the first 30 days?

We will get up and running as fast as we possibly can. We need access and information from you, so filling out the questionnaire we send you is very important. Once we have that, we will schedule the first month of content, send to you for approval and schedule the posts.

Each month, we will do a call to review the content. We do recommend that you be as transparent and present as possible, especially during the first 90 days. The more we know about your business, the better we will be able to communicate your voice to your audience.

Will I be able to review content and images?

Absolutely! We don’t post anything without your approval. We will send you east post and image and give you a week to review them, so you have plenty of time to provide feedback.

What does your service cover and not cover?

We have three packages (Basic, Standard, Premium) that cover content creation, graphics and scheduling. We do not manage comments, reviews, hashtags, stories or communication/DMs from your accounts. As you can imagine, handling a lot of social media content means we can’t be as efficient as someone on your internal team handling comments on your page.

What about reporting?

YES and YES! We benchmark where you are at the beginning and send you reporting (based on the package you choose. Reporting is important, and we absolutely do it! We like to pair reporting with a call to make sure you understand what the data means.

SEARCH ENGINE OPTIMIZATION

What does the SEO process look like?

Once we receive payment, we’ll kick off your project with an introduction to our team through our All Hands on Deck call. It’s very important that we have all the information from your questionnaire before we have this call (you’ll get a link to fill out from your client success manager).

How involved do I need to be?

The more involved you are, the better results you’ll have. Of course, we know you’re busy and we won’t bother you a lot. But gaining traction on reviews and obtaining information about your business that only you know means we heavily depend on you for information to optimize your site and get you the best results possible.

What all does your SEO service cover?

Website
The centerpiece to your organic rankings, we will take care of all your onsite SEO from on-page, technical issues, UX and more.

Links
We build genuine local backlinks based on your clients relationships, competitor/local analysis and manual outreach, giving your clients hyper relevant local links in that count.

Google My Business
Google My Business is a critical part of getting visible locally. We can create your listing or fully optimize existing listings along with advanced troubleshooting via direct contact with the Google My Business team.

Reviews
Reviews are the cornerstone to creating trust. Our turnkey review system with SMS feature get you reviews quickly and effectively.

Aggregators & Citations
We create manual submissions on the top aggregator and citation sources, along with city and industry specific citation sources. Our service includes name, address and phone (NAP) cleanup and duplicate suppression.

Analytics & Conversion Tracking
Once we have set up a solid Local SEO foundation,we implement a nine step tracking process for delivering amazing insights to the way people reach the site and interact with it. This is part of our data driven SEO task list starting from month seven.

What should I expect in the first 30, 60 and 90 days?

The most important thing to remember is that SEO is not Digital Advertising. This is a marathon, not a sprint. Allowing your website to rank organically through Search Engine Optimization means taking the time to get the foundational components nailed down.

We will meet every month for the first 90 days. Then, we’ll touch base again in six months for next steps. We will send you reports monthly (and review the reports on the monthly calls for the first 90 days)

Let us help you grow your business!