Growing IT Company Secured $25k in MRR From a Single Facebook Ad After 20 Years of No Marketing

An established IT company based in a Southeastern U.S. Metro area of 500,000 residents sought to redefine its market positioning after 20 years of operations. Historically, the company built its client base solely on referrals, predominantly serving healthcare clients. Recognizing the opportunity for growth through niche specialization, the decision was made to double down on the healthcare sector, aiming to saturate the Southeastern market. Before partnering with The Business Growers, the company lacked a digital presence with no website, sales, or social media engagement.

The primary goal was to establish strong brand awareness, generate new leads, and grow sales specifically within healthcare clinics across Louisiana, Mississippi, and Alabama. These clinics were led by practice leaders, owners, and managers who represent the decision making segment for IT solutions in the healthcare industry. To achieve these objectives, a multifaceted marketing approach was necessary, moving beyond the single-dimensional tactics that many firms employ.

The execution of the campaign, which ran from late September to May 2024, involved building a new website, optimizing it for search engines, maintaining an active social media presence, and using targeted digital advertising through Facebook and Google. Despite initial challenges such as budget constraints on Google Ads and inconsistent follow-ups from the sales team, the campaign successfully positioned the company within its niche, yielding valuable leads and a substantial deal worth $25k in monthly recurring revenue from a lead generated through Facebook ads.

How We Did It

Built a professional and SEO optimized website tailored to healthcare clients.
Consistently posted organic content on social media platforms to engage the target audience.
Developed and utilized targeted lists for precise outreach.
Launched Facebook and Google advertisements, later pivoting solely to Facebook for budget efficiency.

Implemented a sales CRM system with notification functionalities to track and manage leads.
Addressed challenges by reallocating the advertising budget and enhancing the sales team's follow-up processes.

Key Takeaways

Timeframe

September 2023 to May 2024

Budget

$2,000/ Month

Goal

Brand awareness and lead conversion

Results

Secured $25,000 in MRR from a lead originating from a Facebook ad, plus 62 highly qualified leads obtained out of 134 total leads

Get a Certified Growth Partner

Complete our qualifying survey to schedule a call with our team and learn more about our MSP marketing strategies, fractional CMO services, and lead generation expertise.

Schedule Call