If you’re an MSP or IT business evaluating marketing partners, you’ve likely run into this frustrating scenario:
You scroll through a beautifully designed agency website, click on “Services” or “Pricing,” and… nothing. Just a vague “let’s talk” or “custom quote available after consultation.”
At The Business Growers, we don’t do that because we believe you deserve clear, upfront pricing, before you book a call, before you commit, and definitely before you spend a dollar.
We’re answering one of the most common and important questions MSPs ask us:
“How is your pricing structured? Are there any setup fees or discounts?”
Let’s break it all down in this blog post.
Our Pricing Philosophy: Predictable, Transparent, Fair
We don’t believe in smoke and mirrors when it comes to pricing. You won’t find hidden fees, surprise upsells, or vague hourly rates here. Everything we offer is built into three clear, structured programs:
- MSP Marketing Kit: $1,500/month
- Marketing Basics: $3,997/month
- Lead Accelerator: $4,997/month
Each one includes a defined set of deliverables based on your business stage and goals. You can view these programs in full on our services page, or we’ll walk you through the differences on a strategy call.
Why We Charge a One-Time Setup Fee
Most of our programs include a setup fee, which covers:
- Building your website or landing pages
- Configuring ScaleCRM for your team
- Setting up ad accounts, analytics, and automations
- Developing initial content or campaign materials
This one-time fee ensures we have the infrastructure in place to do things right from the start. It also allows us to move quickly once you’re live, so you start seeing traction sooner.
Do You Offer One-Off Projects?
We don’t offer one-off marketing projects or à la carte services.
Why? Because real marketing results take consistency, strategy, and time, not just a few good blog posts or a new website.
That’s why we work exclusively through monthly retainers. This allows us to function like your in-house marketing team: strategizing, executing, and optimizing every month with your goals in mind.
What About Contracts?
Our standard agreement is a 12-month contract. Here’s why:
- It gives us enough time to build assets, test campaigns, and generate momentum.
- You get to see results that go beyond surface-level wins.
- We both stay focused on long-term growth, not short-term tasks.
Each contract is reviewed in full at renewal, and we adjust pricing only if the scope changes. You’ll never be surprised cause we’ll walk through everything together.
Do You Offer Discounts?
We keep our pricing consistent and fair for everyone, so we don’t offer traditional discounts. That said, we do believe in delivering more value over time. Many of our clients start in one program and upgrade as their business grows. And in some cases, we create hybrid solutions that combine elements of Marketing Basics and Lead Accelerator for a custom fit.
Can I Use MDF (Marketing Development Funds)?
Yes, and this is a big advantage for telecom and IT firms. As an approved AT&T Partner Exchange Ecosystem Partner, we’re able to accept MDF funds and apply them directly to eligible marketing activities. In most cases, this means you get 100% reimbursement for qualifying services.
If you’re not sure how to use your MDF, we’ll help you navigate the process and make sure every dollar works harder for you.
What You Get with Each Program
| Program Name | Monthly Cost | Best For | What It Sets in Motion |
| MSP Marketing Kit | $1,500/month+ one-time setup fee | New or early-stage MSPs that need a professional online presence | – A credible, conversion-ready website- CRM foundation with ScaleCRM- Social media visibility- Google Business Profile management |
| Marketing Basics | $3,997/month+ one-time setup fee | MSPs that need to establish visibility, generate leads, and build trust | – Premium website optimized for SEO and conversions- Monthly content to boost rankings and authority- Google review funnel and reputation system- CRM and reporting setup |
| Lead Accelerator | $4,997/month+ one-time setup fee | Established MSPs ready to scale their pipeline with advanced strategies | – Full-funnel lead generation (ads, nurture, outreach)- Email automation and reactivation campaigns- LinkedIn and cold email prospecting- End-to-end lead tracking and sales enablement |
We Make Pricing Easy to Understand
Whether you’re looking for a simple digital presence or a fully integrated lead generation engine, we’ll help you choose the program, or hybrid option, that fits your goals and budget.
Want to walk through pricing in detail?
Schedule a free strategy call, and we’ll map out exactly what’s possible for your MSP.
