Well-Crafted Brand Messaging for Tech Companies

Perfect your brand messaging to create a lead-attracting content machine.

Our Certifications

Craft a Brand Voice That Communicates With Ease

As a growing business leader, you know what you must do: figure out a way to reach the right ears by saying the right words in the right ways to close deals. Whether in a 1:1 sales scenario or throwing a net to catch leads at the top of the funnel, it all relies on one thing: messaging.

Clear Messaging = Converting Content

Writing content is where many B2B tech companies feel stuck. But content is not going away. And the need to produce better, more efficient content is only growing. Brand messaging gives you the knowledge, skills, and confidence to never second-guess your content.

Never Ask “What do I say?” Again

Imagine you or your team opening up a blank doc and letting the words flow. You know exactly what you need to say — how you need to say it — to drive leads down your funnel.

Our Clients Have Plenty to Say

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“A big endorsement to Laura and The Business Growers team! I hired Laura and team to hone our marketing message and update the website. They delivered + exceeded expectations in the process. Specifically, they (i) came at our project in a methodical fashion / ensured we addressed, and incorporated both strategic and tactical sales & marketing considerations alike, (ii) offered their creative expertise in a collaborative manner / made it clear my feedback was key to our success, (iii) were very patient with my (hectic) schedule, and (iv) saw the project to the end by conducting multiple ‘walk throughs’ / making tweaks until I was satisfied we were ready to go live. If you only have time for the A team, hire The Business Growers!”
– Kristian Marquez
CFA, Managing Director, FinStrat Management, Inc
“A big endorsement to Laura and The Business Growers team! I hired Laura and team to hone our marketing message and update the website. They delivered + exceeded expectations in the process. Specifically, they (i) came at our project in a methodical fashion / ensured we addressed, and incorporated both strategic and tactical sales & marketing considerations alike, (ii) offered their creative expertise in a collaborative manner / made it clear my feedback was key to our success, (iii) were very patient with my (hectic) schedule, and (iv) saw the project to the end by conducting multiple ‘walk throughs’ / making tweaks until I was satisfied we were ready to go live. If you only have time for the A team, hire The Business Growers!”
– Kristian Marquez
CFA, Managing Director, FinStrat Management, Inc
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“The Business Growers has supported INCOMPAS on multiple projects, and they produce high-quality work each time. It's nice to have a knowledgeable marketing team with experience in our evolving industry to support us with execution.”
– Chip Pickering
CEO, INCOMPAS
“A big endorsement to Laura and The Business Growers team! I hired Laura and team to hone our marketing message and update the website. They delivered + exceeded expectations in the process. Specifically, they (i) came at our project in a methodical fashion / ensured we addressed, and incorporated both strategic and tactical sales & marketing considerations alike, (ii) offered their creative expertise in a collaborative manner / made it clear my feedback was key to our success, (iii) were very patient with my (hectic) schedule, and (iv) saw the project to the end by conducting multiple ‘walk throughs’ / making tweaks until I was satisfied we were ready to go live. If you only have time for the A team, hire The Business Growers!”
– Kristian Marquez
CFA, Managing Director, FinStrat Management, Inc
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“Some say it and some actually do it. Laura and her team actually deliver on what they say. Very few marketing firms actually get results. I would hire Laura and her team over and over and over again. They rock!!”
– Karl Falk
Founder & CEO, BotDoc
“A big endorsement to Laura and The Business Growers team! I hired Laura and team to hone our marketing message and update the website. They delivered + exceeded expectations in the process. Specifically, they (i) came at our project in a methodical fashion / ensured we addressed, and incorporated both strategic and tactical sales & marketing considerations alike, (ii) offered their creative expertise in a collaborative manner / made it clear my feedback was key to our success, (iii) were very patient with my (hectic) schedule, and (iv) saw the project to the end by conducting multiple ‘walk throughs’ / making tweaks until I was satisfied we were ready to go live. If you only have time for the A team, hire The Business Growers!”
– Kristian Marquez
CFA, Managing Director, FinStrat Management, Inc
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“The combination of a CMO experienced in tech with a team of go-getters managing the day-to-day marketing of our growing business is invaluable.”
– Gary Watts
Founder & CEO, Fuse.Cloud
“A big endorsement to Laura and The Business Growers team! I hired Laura and team to hone our marketing message and update the website. They delivered + exceeded expectations in the process. Specifically, they (i) came at our project in a methodical fashion / ensured we addressed, and incorporated both strategic and tactical sales & marketing considerations alike, (ii) offered their creative expertise in a collaborative manner / made it clear my feedback was key to our success, (iii) were very patient with my (hectic) schedule, and (iv) saw the project to the end by conducting multiple ‘walk throughs’ / making tweaks until I was satisfied we were ready to go live. If you only have time for the A team, hire The Business Growers!”
– Kristian Marquez
CFA, Managing Director, FinStrat Management, Inc
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“There are very few marketing teams that exclusively serve tech companies and serve them well! The Business Growers are irrefutably the best team our organization has worked with!

When you work with Laura and her team it is like having a CMO at your fingertips. They are the perfect mix between innovative technology and a world-class marketing team bringing our brand to its full potential. Their passion and commitment make it clear that they are a true partner invested in our long-term success.”
– Aaleyah Davila
Senior Marketing Specialist, LS Networks
“A big endorsement to Laura and The Business Growers team! I hired Laura and team to hone our marketing message and update the website. They delivered + exceeded expectations in the process. Specifically, they (i) came at our project in a methodical fashion / ensured we addressed, and incorporated both strategic and tactical sales & marketing considerations alike, (ii) offered their creative expertise in a collaborative manner / made it clear my feedback was key to our success, (iii) were very patient with my (hectic) schedule, and (iv) saw the project to the end by conducting multiple ‘walk throughs’ / making tweaks until I was satisfied we were ready to go live. If you only have time for the A team, hire The Business Growers!”
– Kristian Marquez
CFA, Managing Director, FinStrat Management, Inc
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“Laura is an absolute pleasure to work with! She was able to quickly understand our needs and deliver a solution which was clear, concise and clarified our brand messaging.”
– Jonathan Steenland
Co-Founder, ForceNow
“A big endorsement to Laura and The Business Growers team! I hired Laura and team to hone our marketing message and update the website. They delivered + exceeded expectations in the process. Specifically, they (i) came at our project in a methodical fashion / ensured we addressed, and incorporated both strategic and tactical sales & marketing considerations alike, (ii) offered their creative expertise in a collaborative manner / made it clear my feedback was key to our success, (iii) were very patient with my (hectic) schedule, and (iv) saw the project to the end by conducting multiple ‘walk throughs’ / making tweaks until I was satisfied we were ready to go live. If you only have time for the A team, hire The Business Growers!”
– Kristian Marquez
CFA, Managing Director, FinStrat Management, Inc
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“Laura and her team have hustled to meet every need of my business to help up elevate to the next level. Their work ethic is bar none and the impact has been immeasurable. It's hard to find a marketing and messaging partner that understands the tech space, but The Business Growers have flexed perfectly into my internal team which led to our very strong outcome. Laura is responsive, collaborative and innovative, not to mention a very very good person. I am so thankful our businesses collided into this partnership.”
– Amy Kohl
Founder & CEO, AK Operations
“A big endorsement to Laura and The Business Growers team! I hired Laura and team to hone our marketing message and update the website. They delivered + exceeded expectations in the process. Specifically, they (i) came at our project in a methodical fashion / ensured we addressed, and incorporated both strategic and tactical sales & marketing considerations alike, (ii) offered their creative expertise in a collaborative manner / made it clear my feedback was key to our success, (iii) were very patient with my (hectic) schedule, and (iv) saw the project to the end by conducting multiple ‘walk throughs’ / making tweaks until I was satisfied we were ready to go live. If you only have time for the A team, hire The Business Growers!”
– Kristian Marquez
CFA, Managing Director, FinStrat Management, Inc
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The Right Brand Messaging Wins

Brand messaging attracts and connects with your ideal clients to win them over. Use it to communicate your unique value proposition, address customer needs and aspirations, and build trust and loyalty. But how do you accomplish all of that? Enter: a proven, seven-part formula.

7-Part StoryBrand Framework

Does your messaging paint your tech company as a hero, or does it pivot your customers as heroes in their own story?

When you position your customers as heroes, the game changes. Focus shifts from you to them, spotlighting their journey toward the success they will achieve by choosing your brand.

Success looks like solving a problem and transitioning from frustrated and confused to confident and clear. And for you, it looks like the dozens of new clients or customers you gain as a result of their success.

The 7-Part StoryBrand Framework builds the foundation for turning this into reality.

You’ll Walk Away With a Plan

Craft a narrative that draws in your dream clients and turns the wheels of your marketing and sales efforts. Here’s what’s included in our brand messaging sessions.

HOUR-LONG MESSAGING INTENSIVE
COMPLETE BRAND STORY
MESSAGING ELEMENTS
MESSAGING VOICE GUIDE
BRAND ONE-LINER

HOUR-LONG MESSAGING INTENSIVE

Collaborate with our StoryBrand-certified messaging expert to dig deep into your brand.

COMPLETE BRAND STORY

Get a straightforward brand narrative that cuts to the heart of your business archetype.

MESSAGING ELEMENTS

Leverage concise and consistent messaging elements for effective marketing and sales.

MESSAGING VOICE GUIDE

Use a brand voice guide for no-nonsense copy that sounds authentic to your business.

BRAND ONE-LINER

Have a one-liner that effortlessly encapsulates who you are and what you do (your “USP”).

Evergreen Messaging Language

Our proven brand messaging framework lays the foundation for an evergreen messaging strategy. The work you do today will extend into everything you create for your brand in the future. When you set the tone now, you’ll be able to communicate with ease from now on across social media, your website, collateral, and even internal communications.

LEARN MORE >

Invest In Your Brand’s Voice

We provide messaging workshops as a one-time service or as an add-on to our marketing programs. Schedule your free consultation below to see how great messaging makes the greatest impact.

LET’S TALK >

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