MSP Marketing Podcast – Episode Archive

Is Your MSP Marketing Working as Hard as You Are?

Running an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here’s the big question. Is your marketing keeping up with the pace you’re setting? In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to “work hard,” and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers the tools they need to make marketing a true growth driver, not just a checklist item. You’ll learn: Why website traffic doesn’t always equal leads, and what to focus on instead How to show up in the places your prospects are already searching What makes messaging memorable and unique in a sea of sameness Simple strategies to build marketing consistency without burnout How to test and adapt your strategy for better ROI If you’ve been putting in long hours but still feel like your marketing isn’t pulling its weight, this episode is your wake-up call.   Subscribe to Know Grow Scale for more practical insights that help you market smarter, not harder. About The Business Growers Many Managed […]

Mastering the Cybersecurity Marketing Funnel for B2B Success

In this episode, Laura Johns explores one of the biggest challenges in the cybersecurity space: marketing technical solutions to business decision-makers. If you’re a cybersecurity provider or MSP, you know it’s not enough to have a great product. You need a strategy that builds trust, guides prospects through the buyer’s journey, and ultimately drives revenue. Learn how to align your marketing funnel with the way cybersecurity decisions are really made. From building awareness to earning long-term client loyalty, this episode covers the entire funnel in a way that’s clear, actionable, and tailored to B2B audiences. What you’ll learn in this episode: How to map your marketing to the cybersecurity buyer’s journey Strategies for creating awareness without overwhelming prospects Tips for addressing both technical and business decision-makers Ways to reduce perceived risk late in the sales process Post-sale tactics that support renewals, upsells, and referrals Metrics that actually matter in the cybersecurity space If you want to create a marketing strategy that works with the sales cycle, not against it, this episode is for you. Need help building a cybersecurity marketing strategy? Visit thebusinessgrowers.com to learn more or book a call. Subscribe for more insights on how MSPs and B2B tech companies can […]

The Business Growers CEO Laura Johns Wins Gold Stevie® Award

Want to hear what it takes to build a successful women-led tech marketing agency? In this special episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, shares the story behind winning the Gold Stevie® Award for Best Female Entrepreneur. Learn how she built an all-women team that is revolutionizing tech marketing in Mississippi, creating opportunities in a male-dominated industry, and helping MSPs across the nation scale their businesses. Discover: How to succeed in tech without writing code Building a thriving business outside traditional tech hubs Creating opportunities for women in technology Transforming how IT companies approach growth Connect with Laura: Website: www.TheBusinessGrowers.com LinkedIn: https://www.linkedin.com/in/laurapickardjohns/ Ready to scale your MSP or IT company? Get your FREE Growth Acceleration Session.

Scaling Success: Transform Your MSP Sales with Jennifer Beam

Want to revolutionize your MSP’s sales approach? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, sits down with Jennifer Beam of MSP Sales Revolution to uncover the secrets to successful MSP sales in today’s competitive market. In this episode, Jennifer shares her proven techniques for aligning sales and marketing teams to drive better results, real-world examples of successful MSP differentiation strategies and practical tips for implementing effective sales processes that actually work. Learn how to transform your MSP’s sales approach from struggling to thriving with Jennifer’s battle-tested insights and strategies. Whether you’re just starting out or looking to scale your existing MSP, this episode provides great advice for driving sustainable growth through improved sales performance. Connect with Jennifer with the following links below! Book Plus Bonus: https://mspsalesrevolution.com/book-p Facebook Page: / jennifer.g.bleam LinkedIn: / bleamjennifer Subscribe for more expert advice on scaling your MSP or IT company! #MSPSales #ITBusinessGrowth #TechServiceScaling

Beyond the Break-Fix: Building an MSP Client Experience That Drives Growth

Want to improve your MSP or IT company’s client experience? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, talks with Erin Rohner, a ten-year veteran in CX (client experience), to discuss how MSPs and IT businesses can enhance their client journey and drive growth through exceptional service. In this episode, Erin touches on: The most critical touch points in an MSP’s client journey and how to create positive, memorable experiences Common pitfalls in IT client onboarding and how to avoid them Strategies for gathering and acting on client feedback in the IT industry Adapting client journey approaches for MSPs serving businesses of various sizes Identifying upselling and cross-selling opportunities for IT services without being pushy Maintaining client trust during service disruptions or security incidents in IT environments Learn how to move beyond constant chaos to achieve lasting client satisfaction and explosive growth in your MSP or IT business. Erin’s insights, drawn from her decade of experience in client experience, offer valuable guidance for any IT service provider. Subscribe for more expert advice on scaling your MSP or IT company!

EOS Basics: Groundwork to Help Your MSP or IT Companies to Scale

Discover how the Entrepreneurial Operating System® (EOS) can transform your MSP or IT company. Laura Johns, Founder and CEO of The Business Growers, talks with Lyn Askin, EOS expert and successful entrepreneur, to discuss how an MSP or IT business can grow and sale with EOS (Entrepreneurial Operating System). In this episode, Lyn and Laura discuss: – How EOS addresses the unique challenges of MSPs and IT businesses – Lyn’s real-world case studies of EOS success – Key takeaways to implement EOS in your organization Learn how to move beyond constant chaos to achieve lasting alignment and explosive growth. Lyn’s insights, drawn from his experience scaling his own firm, offer valuable guidance for any IT leader.

Stop Wasting Ad Spend: The MSP’s Guide to Understanding an Ads Funnel

Are you an MSP or IT company struggling to generate leads and grow your revenue? You might be missing information about a crucial piece of the puzzle: the ads funnel. In this podcast, Laura Johns, CEO and founder of The Business Growers breaks down the often misunderstood concept of “the funnel” and how it relates to digital ads for generating new leads. Discover why your current marketing efforts might be falling short and learn how to strategically target potential clients at every stage of their buyer’s journey. Laura shares how to effectively craft ads for each level of the funnel: 1. Top of funnel 2. Middle of funnel 3. Bottom of funnel Watch now and get one step closer to converting leads with digital ads for your MSP or IT company today!

Become the Best Known MSP in Your Market: How to Establish Omnipresence and Gain Buyer Confidence

Discover proven methods to elevate your MSP’s advertising performance and drive substantial growth. In this webinar, Laura Johns, CEO of The Business Growers, and industry-leading ad expert Josh Wheeler, CEO of Quantum Path Innovations, share actionable insights on crafting high-converting ad campaigns. Learn how to: Align your ad strategy with the MSP sales cycle for maximum impact Develop compelling ad copy that resonates with your target audience Optimize your ad campaigns across Google, LinkedIn, Facebook, YouTube, and Instagram Implement precise targeting techniques for exceptional results With over 15 years of experience in digital marketing, Josh Wheeler offers invaluable expertise on achieving a superior return on investment for your ad spend. Don’t miss this opportunity to gain a competitive edge.

The Power of Niche Marketing for MSPs: Attracting Your Ideal Client

Struggling to attract high-value clients for your MSP business? Tired of competing in a crowded marketplace? Discover the power of niche marketing and transform your MSP!

From Reactive to Proactive: Building a Recurring Revenue Machine for MSPs

From Working in MSPs to Marketing MSPs with Kathryn DiGennaro

In this episode, we welcome Kathryn DiGennaro, a valuable Client Success team member, to the mic. With a unique perspective shaped by her journey from working within a MSP to marketing for MSPs around the country, Kathryn offers a captivating inside look into the industry. Kathryn’s firsthand experience on both ends of the spectrum provides a wealth of knowledge, offering valuable takeaways for professionals navigating the complex landscape of managed services.  

Scale Your Revenue: Insider Strategies from a 20-Year MSP Sales Veteran

In this episode, we’re joined by Michael Fowler, Chief Revenue Officer at Fuse.Cloud, and a seasoned industry veteran with over 17 years of experience in managed services. Michael shares invaluable insights into building and leading successful sales teams within the IT and managed services sector. From overcoming challenges in educating clients about new technologies to navigating the competitive landscape, Michael provides practical advice for driving revenue growth. Join us as we uncover the secrets to building a thriving sales team and achieving predictable revenue growth in the ever-evolving IT industry. —- ➡️Transcript:  Welcome to the Know Grow Scale podcast. We have one of my personal greatest friends and a wonderful person, but also who happens to be the chief revenue officer. At a managed services provider, Michael Fowler at Fuse.Cloud. Michael, thank you for coming on today. I love all the football and Alabama tribute behind you. That’s that goes to show that you’re a winner both in your company and you’re a winner in life as an Alabama fan. That’s right. So we’re going to talk today about a lot, you know, a lot of folks that we work with and a lot of people that listen to the […]

How to Create Powerful Social Media Content for MSP and IT Companies

In this episode, Laura Johns, founder and CEO, chats with team member Sarah Ashley, Content Manager for the company. Together, they dissect the challenges faced by MSPs in attracting the right clients through social media, hashing out the most common content struggles for MSP owners including engaging with and growing followers. They’ll discuss the best ways to shift from canned, generic content to crafting material that genuinely resonates with your ideal clients. Also, on the podcast, Sarah talks about the best platforms for MSPs and IT companies to spend their time on if they are to choose one primary platform. Sarah unveils killer content ideas, from blog posts and webinars to client testimonials, providing takeaways that will help any B2B tech business owner. Whether you’re a seasoned professional or just starting with consistent social media content, this episode is your guide to mastering social media for your MSP and IT business.

MSP Digital Marketing Secrets: How to Rank Higher and Gain More Leads

In this video, Laura Johns, the founder and CEO of The Business Growers, discusses the three pillars of an effective MSP digital marketing strategy. She shares proven strategies and valuable insights on optimizing websites, online listings, and backlinks to help MSPs rank higher on Google search results and attract qualified leads. If you’re a managed services provider or an IT company, this is a must-watch to grow and scale your business.

Google Business Profile Checklist for MSPs: 3 Must-Dos for Managed Services Providers & IT Companies

With 2023 winding down, now is the critical time for managed services providers to get your Google Business Profile in order before we head into 2024. An accurate and complete Google Business Profile is essential for remaining visible and relevant in today’s online world. The Business Growers is a marketing agency that helps MSPs and IT companies grow revenue by providing the strategy, execution and dedication of an in-house marketing team. Listen in as Laura Johns, founder and CEO, offers 3 ways you can improve your Google Business Profile today. To schedule your Growth Acceleration Session, contact us at thebusinessgrowers.com.

Leveraging Local Events to Grow Your MSP in 2023

Smart community engagement and local events remain a high ROI opportunity for MSPs to expand visibility, demonstrate expertise, and get word-of-mouth referrals. By focusing on select and strategic events aligned to your services and ideal buyer profile, new business growth can really take off with local events, but you have to be strategic and have clear KPIs set in advance. The Business Growers is a marketing agency that helps MSPs and IT companies grow revenue by providing the strategy, execution and dedication of an in-house marketing team. Listen in as Laura Johns, founder and CEO, offers some tips for a better local event strategy to increase lead flow for your MSPs in the year ahead. To schedule your Growth Acceleration Session, contact us at thebusinessgrowers.com.

3 Quick SEO Wins to Boost Your MSP Website Ranking This Year

Following search best practices with site speed, targeted landing pages, and useful managed services content sets up IT providers for improved local pack rankings. Consistency and relevance is key for driving traffic from prospective SMB clients finding your business online in 2024. The Business Growers is a marketing agency that helps MSPs and IT companies grow revenue by providing the strategy, execution and dedication of an in-house marketing team. Listen in as Laura Johns, founder and CEO, offers 3 easy ways to yield website visibility benefits for MSPs in the year ahead. To schedule your Growth Acceleration Session, contact us at thebusinessgrowers.com.

Six Things I Wish I Knew Before Starting an Agency

In this video, Laura Johns, the CEO of The Business Growers shares the six invaluable lessons she wishes she would have known before embarking on the journey to agency ownership. If you’re an entrepreneur – specifically looking at starting a marketing agency – look here for practical insights, avoid common pitfalls, and how to set yourself up for success.

Your In-House Marketing Team’s Guide to AI

In the fast-evolving world of marketing, integrating artificial intelligence (AI) is no longer a trend but a necessity. AI is revolutionizing the industry by reshaping data acquisition, content creation, campaign implementation, client communication, and reporting. Its strategic importance is evident, with projections suggesting that AI-driven marketing will play a pivotal role in the global economy by 2030. AI doesn't replace creativity; it amplifies it, enabling marketing teams to streamline efficiency by automating repetitive tasks, freeing up time for strategic thinking and client relationships. Real-world success stories underscore AI's tangible impact on marketing's bottom line. The call to action for marketing teams is clear: AI is an imperative for the present and future, empowering teams to tackle challenges and future-proof their agencies.

Leveraging LinkedIn to Expand Your MSP Network & Generate Opportunities

Laura: This is Laura Johns, founder and CEO of The Business Growers and host of the Know Grow Scale podcast. If you’ve been listening in the last week or so, you will know that we are transitioning. We’ve been focusing on entrepreneurship and growing businesses, and we will do the same with a little different spin on it. We will discuss growing your managed service provider business and your IT company. And we’re going to talk today about something we’ve talked about before, which is LinkedIn profile. So, we will talk today about the latest and greatest tips for maximizing your LinkedIn presence as a managed services provider, business owner, IT company, business owner, or CEO. LinkedIn is the number one platform for lead generation. It’s used by over 94 percent of B2B salespeople, but more than simply having a profile is needed in today’s crowded market. So, if you have a sales team, LinkedIn is a platform you want to use. You’ve got to fine-tune your presence as a CEO, business owner, and salesperson for a managed services provider [00:01:00] to stand out truly. My goal today is to provide you with some actionable advice to immediately implement to […]

Growing a Business: Flexible Jobs for Women with Delphine Carter

Laura: Welcome to the Know Grow and Scale podcast, where I, Laura Johns, founder and CEO of the business growers interview business leaders to uncover secrets of how to know, grow, and scale your business effectively. Let’s get started with Delphine Carter on today’s episode. Delphine, thank you for being on the No Gross Scale podcast. I really appreciate you being here. I’m so excited to talk about your story and Boulo and all the great things you are doing. For our listening audience, will you please introduce yourself and give us your title and a little bit of your background? Delphine: Yeah, so my name’s Delphine Carter. I am the CEO and founder of Boulo. We were just talking about how titles, I think when you’re in a startup, Don’t matter. You’ve probably got a thousand of ’em. And then add in being a parent. Right. So I’ve probably got a few more that my kids have called me. Right. Um, but I’m a CEO and founder of Boulo. I started Boulo in 2019. Um, after, um, a career in product management and technology and really a non-linear career, like so many women of doing sales and marketing and […]

Predictable Hiring Success With Stephen D. Johnston

This week on the Know, Grow and Scale Podcast, we have a special guest, Stephen Johnston, the CEO of GoodJob, a pre-hire assessment platform that helps companies hire and retain the right employees. Stephen discusses his company's innovative approach to hiring, centered around behavior-based techniques, and sheds light on their transformative impact in the recruitment process.

Building Fiber at Meta to Building Sustainable Rural Communities with Randy Brogle

In this episode, we’re talking to Randy Brogle, Chief Executive Officer at LS Networks, about his journey to LS Networks. He’s currently leading the organization as they fulfill their mission to bridge the digital divide across the Pacific Northwest. Randy’s journey to LS Networks is a unique path, and as he embarks on his chapter in a quest for greater accessibility.

Highs and Lows of Early-stage Startup Marketing with Landon Howell

Landon Howell is Head of Marketing at Rocketplace, a cryptocurrency asset management platform. Prior to Rocketplace, he’s held growth, marketing and ops roles at Plastiq, Fancred and Wyndy, and he’s seen his share of success and failure, as anyone in the startup world knows is reality. Landon is a leader in the tech marketing space, and is a wealth of knowledge for those wanting to learn from the best about how to navigate growth as an early-stage startup.

How to Gain and Keep Clients with Frank Cowell

Frank Cowell is a speaker, best-selling author and entrepreneur in San Diego. He is not only an expert in building a successful agency, but he now helps agency owners grow faster and smarter. Whether you are an agency owner or a business leader, this podcast is full of great insight on the most important things to put in place to grow your business, from the three most critical hires in your first few years to the biggest pitfalls organizations make while in growth mode.