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S2 : EP.17
Marketing

From Working in MSPs to Marketing MSPs with Kathryn DiGennaro

In this episode, we welcome Kathryn DiGennaro, a valuable Client Success team member, to the mic. With a unique perspective shaped by her journey from working within a MSP to marketing for MSPs around the country, Kathryn offers a captivating inside look into the industry. Kathryn’s firsthand experience on both ends of the spectrum provides […]

S2 : EP.14
Marketing

MSP Digital Marketing Secrets: How to Rank Higher and Gain More Leads

In this video, Laura Johns, the founder and CEO of The Business Growers, discusses the three pillars of an effective MSP digital marketing strategy. She shares proven strategies and valuable insights on optimizing websites, online listings, and backlinks to help MSPs rank higher on Google search results and attract qualified leads. If you’re a managed […]

S2 : EP.16
Marketing

Scale Your Revenue: Insider Strategies from a 20-Year MSP Sales Veteran

In this episode, we’re joined by Michael Fowler, Chief Revenue Officer at Fuse.Cloud, and a seasoned industry veteran with over 17 years of experience in managed services. Michael shares invaluable insights into building and leading successful sales teams within the IT and managed services sector. From overcoming challenges in educating clients about new technologies to […]

S2 : EP.15
Marketing

How to Create Powerful Social Media Content for MSP and IT Companies

In this episode, Laura Johns, founder and CEO, chats with team member Sarah Ashley, Content Manager for the company. Together, they dissect the challenges faced by MSPs in attracting the right clients through social media, hashing out the most common content struggles for MSP owners including engaging with and growing followers. They’ll discuss the best […]

S2 : EP.14
Marketing

MSP Digital Marketing Secrets: How to Rank Higher and Gain More Leads

In this video, Laura Johns, the founder and CEO of The Business Growers, discusses the three pillars of an effective MSP digital marketing strategy. She shares proven strategies and valuable insights on optimizing websites, online listings, and backlinks to help MSPs rank higher on Google search results and attract qualified leads. If you’re a managed […]

S2 : EP.13
Marketing

Leveraging LinkedIn to Expand Your MSP Network & Generate Opportunities

Struggling to get noticed on LinkedIn as a Managed Services Provider (MSP)? In our latest episode of the Know Grow Scale podcast, Laura Johns, Founder and CEO of The Business Growers, dives deep into the latest and greatest strategies for optimizing your LinkedIn presence and attracting more leads.

S2 : EP.12
Marketing

Google Business Profile Checklist for MSPs: 3 Must-Dos for Managed Services Providers & IT Companies

With 2023 winding down, now is the critical time for managed services providers to get your Google Business Profile in order before we head into 2024. An accurate and complete Google Business Profile is essential for remaining visible and relevant in today’s online world. The Business Growers is a marketing agency that helps MSPs and […]

S2 : EP.11
Marketing

Leveraging Local Events to Grow Your MSP in 2023

Smart community engagement and local events remain a high ROI opportunity for MSPs to expand visibility, demonstrate expertise, and get word-of-mouth referrals. By focusing on select and strategic events aligned to your services and ideal buyer profile, new business growth can really take off with local events, but you have to be strategic and have […]

S2 : EP.10
Marketing

3 Quick SEO Wins to Boost Your MSP Website Ranking This Year

Following search best practices with site speed, targeted landing pages, and useful managed services content sets up IT providers for improved local pack rankings. Consistency and relevance is key for driving traffic from prospective SMB clients finding your business online in 2024. The Business Growers is a marketing agency that helps MSPs and IT companies […]

S2 : EP.9
Marketing

Six Things I Wish I Knew Before Starting an Agency

In this video, Laura Johns, the CEO of The Business Growers shares the six invaluable lessons she wishes she would have known before embarking on the journey to agency ownership. If you’re an entrepreneur – specifically looking at starting a marketing agency – look here for practical insights, avoid common pitfalls, and how to set […]

S2 : EP.6
MarketingSocial Media

Your In-House Marketing Team’s Guide to AI

In the fast-evolving world of marketing, integrating artificial intelligence (AI) is no longer a trend but a necessity. AI is revolutionizing the industry by reshaping data acquisition, content creation, campaign implementation, client communication, and reporting. Its strategic importance is evident, with projections suggesting that AI-driven marketing will play a pivotal role in the global economy by 2030. AI doesn't replace creativity; it amplifies it, enabling marketing teams to streamline efficiency by automating repetitive tasks, freeing up time for strategic thinking and client relationships. Real-world success stories underscore AI's tangible impact on marketing's bottom line. The call to action for marketing teams is clear: AI is an imperative for the present and future, empowering teams to tackle challenges and future-proof their agencies.

S : EP.16
Marketing

Leveraging LinkedIn to Expand Your MSP Network & Generate Opportunities

Laura: This is Laura Johns, founder and CEO of The Business Growers and host of the Know Grow Scale podcast. If you’ve been listening in the last week or so, you will know that we are transitioning. We’ve been focusing on entrepreneurship and growing businesses, and we will do the same with a little different […]

S2 : EP.5
Marketing

Growing a Business: Flexible Jobs for Women with Delphine Carter

Laura: Welcome to the Know Grow and Scale podcast, where I, Laura Johns, founder and CEO of the business growers interview business leaders to uncover secrets of how to know, grow, and scale your business effectively. Let’s get started with Delphine Carter on today’s episode. Delphine, thank you for being on the No Gross Scale […]

S2 : EP.4
Editors PickMarketing

Predictable Hiring Success With Stephen D. Johnston

This week on the Know, Grow and Scale Podcast, we have a special guest, Stephen Johnston, the CEO of GoodJob, a pre-hire assessment platform that helps companies hire and retain the right employees. Stephen discusses his company's innovative approach to hiring, centered around behavior-based techniques, and sheds light on their transformative impact in the recruitment process.

S2 : EP.3
Marketing

Building Fiber at Meta to Building Sustainable Rural Communities with Randy Brogle

In this episode, we’re talking to Randy Brogle, Chief Executive Officer at LS Networks, about his journey to LS Networks. He’s currently leading the organization as they fulfill their mission to bridge the digital divide across the Pacific Northwest. Randy’s journey to LS Networks is a unique path, and as he embarks on his chapter in a quest for greater accessibility.

S2 : EP.2
Editors PickMarketing

Highs and Lows of Early-stage Startup Marketing with Landon Howell

Landon Howell is Head of Marketing at Rocketplace, a cryptocurrency asset management platform. Prior to Rocketplace, he’s held growth, marketing and ops roles at Plastiq, Fancred and Wyndy, and he’s seen his share of success and failure, as anyone in the startup world knows is reality. Landon is a leader in the tech marketing space, and is a wealth of knowledge for those wanting to learn from the best about how to navigate growth as an early-stage startup.

S2 : EP.1
Marketing

How to Gain and Keep Clients with Frank Cowell

Frank Cowell is a speaker, best-selling author and entrepreneur in San Diego. He is not only an expert in building a successful agency, but he now helps agency owners grow faster and smarter. Whether you are an agency owner or a business leader, this podcast is full of great insight on the most important things to put in place to grow your business, from the three most critical hires in your first few years to the biggest pitfalls organizations make while in growth mode.

S1 : EP.11
Editors PickMarketing

LunarLab Co-Founders Spark Innovate Ideas as Women in Tech

In this episode, I talk to Kelli Lucas and Elizabeth Anderson, co-founders of LunarLab, a UX design and product strategy company based in Birmingham, Alabama. We discuss both of their backgrounds and what led them to launch a technology company. As always, I love connecting with women in tech, so thank you to these awesome ladies for taking time out of their day to come on the podcast! Looking forward to seeing what work they do in Birmingham and around the country!

S1 : EP.10
Editors PickMarketing

INCOMPAS Rebrand Launches a New Season of Opportunities with Chip Pickering

The Business Growers CEO, Laura Johns, sat down with Chip Pickering, a well-known Mississippian and CEO of INCOMPAS. With The 2022 INCOMPAS Show just around the corner, Chip walks through a transitional time for INCOMPAS with a name change and complete rebrand and discusses how it helped launch the organization into a new season with more opportunities. If you're in the communications industry, this is a must-listen.

S1 : EP.09
Marketing

Supporting the CEO: Leaning into Fast Growth at AK Ops with Sara Klaus

We always talk about the challenges of starting and growing a business on this podcast, but this episode is a great opportunity to hear the perspective of those that support entrepreneurs along their journey. Sara Klaus is the Chief Success Officer at AK Operations, and she is the behind-the-scenes woman helping grow the AK team and supporting lead generation and sales enablement for teams across the county. Listen in as Sara describes her path leading up to AK Ops and talks about how she has navigates the growth of a fast-paced startup.

S1 : EP.08
Marketing

Growing (and Keeping) Sales Teams at Different Stages of Business

Strider G. Denison is VP of Commercial Sales and Marketing at LS Networks. He has managed sales teams across the country and is an expert at leading teams at various stages of growth. Learn from Strider as he walks through some of his best tips, tricks, and ways to keep his team motivated in the hard seasons. For more information on LS Networks, visit www.lsnetworks.net.

S1 : EP.07
Marketing

Calling vs. Career with Gary Watts, CEO at Fuse.Cloud

On this episode of The Know, Grow, Scale podcast, we are interviewing Gary Watts, the founder and CEO of Fuse.Cloud a business technology services company based in Jackson, Mississippi. Gary talks about how he grew Fuse.Cloud, from the ground up, experienced a pivot and changed the name, and how he learned the difference between a calling and a career (and how they don’t always have to be the same).

S1 : EP.06
Marketing

Digital Marketing Best Practices with Kristen Schneider

If you’re stuck in a place where you want to grow your business with digital marketing but don’t know where to start, this podcast is for you! Laura is sitting down St. Louis-based digital marketing pro, Kristen Schneider, to discuss her journey from corporate life to entrepreneurship. Not only does she share tips on how to get started in the digital space, but Kristen also shares her personal story of creating a business that fits her lifestyle and not getting sidetracked by everyone around her. Learn more about Kristen at https://kristenschneiderco.com, and check out her podcast, The Digital Traffic Show, wherever you listen to podcasts.

S1 : EP.05
Editors PickMarketing

Culture and Communication: Best Practices for Business Leaders

Dr. Karen Lindsey, “Dr. K,” is Assistant Professor of Strategic Communication at Elon University. She’s an expert in all things communication and also serves as a consultant for university presidents and business leaders, specializing in personal brand, corporate communication, crisis communication, media relations - all things we should be thinking about on a regular basis as leaders in our organizations. Listen in as we gain insight from her on communication “blind spots” and advice on best practices for business leaders.

S1 : EP.04
Editors PickMarketing

Fast and Intentional Growth with AK Operations

In this podcast, Laura interviews Amy Kohl, Founder and CEO of AK Operations. Amy's business started out of necessity and grew it with grit and determination. In just three short years, her business has exploded, and her team of ten women serve over 40 clients across the country. In this episode, Amy talks about her leadership style, what it's like to employ a team of empowered women and the challenges (and victories) she has faced since AK Operations began.

Failing to Success

Leading From the Middle

Side Hustle City

Made in Mississippi

Leaving Nothing To Chance

Editors Picks

S1 : EP.04
Editors PickMarketing

Fast and Intentional Growth with AK Operations

In this podcast, Laura interviews Amy Kohl, Founder and CEO of AK Operations. Amy's business started out of necessity and grew it with grit and determination. In just three short years, her business has exploded, and her team of ten women serve over 40 clients across the country. In this episode, Amy talks about her leadership style, what it's like to employ a team of empowered women and the challenges (and victories) she has faced since AK Operations began.

S1 : EP.05
Editors PickMarketing

Culture and Communication: Best Practices for Business Leaders

Dr. Karen Lindsey, “Dr. K,” is Assistant Professor of Strategic Communication at Elon University. She’s an expert in all things communication and also serves as a consultant for university presidents and business leaders, specializing in personal brand, corporate communication, crisis communication, media relations - all things we should be thinking about on a regular basis as leaders in our organizations. Listen in as we gain insight from her on communication “blind spots” and advice on best practices for business leaders.

S1 : EP.10
Editors PickMarketing

INCOMPAS Rebrand Launches a New Season of Opportunities with Chip Pickering

The Business Growers CEO, Laura Johns, sat down with Chip Pickering, a well-known Mississippian and CEO of INCOMPAS. With The 2022 INCOMPAS Show just around the corner, Chip walks through a transitional time for INCOMPAS with a name change and complete rebrand and discusses how it helped launch the organization into a new season with more opportunities. If you're in the communications industry, this is a must-listen.

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