Taylor Swift’s recent Eras Tour in the United States alone contributed a staggering $5 billion in consumer spending, leaving a monumental mark on the music and entertainment industry. In this short podcast, we explore how her influence and fanfare can be something marketers can learn from. How do we capture our clients like Taylor, convince customers to invest (no matter what the price), and keep them engaged long-term? Listen to these five strategies from Laura Johns, CEO of The Business Growers, that will take your marketing to the next level.
MSP Marketing Podcast – Episode Archive
Explore topics from content marketing to SEO and lead generation.
Marketing the Taylor Swift Way: Lessons From Taylor Swift’s Playbook
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S3 : EP.22
MarketingEditors Pick
The Business Growers CEO Laura Johns Wins Gold Stevie® Award
Want to hear what it takes to build a successful women-led tech marketing agency? In this special episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, shares the story behind winning the Gold Stevie® Award for Best Female Entrepreneur. Learn how she built an all-women team that is revolutionizing tech marketing in Mississippi, creating opportunities in a male-dominated industry, and helping MSPs across the nation scale their businesses. Discover: How to succeed in tech without writing code Building a thriving business outside traditional tech hubs Creating opportunities for women in technology Transforming how IT companies approach growth Connect with Laura: Website: www.TheBusinessGrowers.com LinkedIn: https://www.linkedin.com/in/laurapickardjohns/ Ready to scale your MSP or IT company? Get your FREE Growth Acceleration Session.
S2 : EP.4
Editors PickMarketing
Predictable Hiring Success With Stephen D. Johnston
This week on the Know, Grow and Scale Podcast, we have a special guest, Stephen Johnston, the CEO of GoodJob, a pre-hire assessment platform that helps companies hire and retain the right employees. Stephen discusses his company's innovative approach to hiring, centered around behavior-based techniques, and sheds light on their transformative impact in the recruitment process.
S2 : EP.2
Editors PickMarketing
Highs and Lows of Early-stage Startup Marketing with Landon Howell
Landon Howell is Head of Marketing at Rocketplace, a cryptocurrency asset management platform. Prior to Rocketplace, he’s held growth, marketing and ops roles at Plastiq, Fancred and Wyndy, and he’s seen his share of success and failure, as anyone in the startup world knows is reality. Landon is a leader in the tech marketing space, and is a wealth of knowledge for those wanting to learn from the best about how to navigate growth as an early-stage startup.
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