Taylor Swift’s recent Eras Tour in the United States alone contributed a staggering $5 billion in consumer spending, leaving a monumental mark on the music and entertainment industry. In this short podcast, we explore how her influence and fanfare can be something marketers can learn from. How do we capture our clients like Taylor, convince customers to invest (no matter what the price), and keep them engaged long-term? Listen to these five strategies from Laura Johns, CEO of The Business Growers, that will take your marketing to the next level.
Marketing the Taylor Swift Way: Lessons From Taylor Swift’s Playbook
Insights and More
Fast and Intentional Growth with AK Operations
In this podcast, Laura interviews Amy Kohl, Founder and CEO of AK Operations. Amy's business started out of necessity and grew it with grit and determination. In just three short years, her business has exploded, and her team of ten women serve over 40 clients across the country. In this episode, Amy talks about her leadership style, what it's like to employ a team of empowered women and the challenges (and victories) she has faced since AK Operations began.
Culture and Communication: Best Practices for Business Leaders
Dr. Karen Lindsey, “Dr. K,” is Assistant Professor of Strategic Communication at Elon University. She’s an expert in all things communication and also serves as a consultant for university presidents and business leaders, specializing in personal brand, corporate communication, crisis communication, media relations - all things we should be thinking about on a regular basis as leaders in our organizations. Listen in as we gain insight from her on communication “blind spots” and advice on best practices for business leaders.
INCOMPAS Rebrand Launches a New Season of Opportunities with Chip Pickering
The Business Growers CEO, Laura Johns, sat down with Chip Pickering, a well-known Mississippian and CEO of INCOMPAS. With The 2022 INCOMPAS Show just around the corner, Chip walks through a transitional time for INCOMPAS with a name change and complete rebrand and discusses how it helped launch the organization into a new season with more opportunities. If you're in the communications industry, this is a must-listen.
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