MSP Marketing Podcast – Episode Archive

Explore topics from content marketing to SEO and lead generation.

How to Create Powerful Social Media Content for MSP and IT Companies

In this episode, Laura Johns, founder and CEO, chats with team member Sarah Ashley, Content Manager for the company. Together, they dissect the challenges faced by MSPs in attracting the right clients through social media, hashing out the most common content struggles for MSP owners including engaging with and growing followers. They’ll discuss the best ways to shift from canned, generic content to crafting material that genuinely resonates with your ideal clients.
Also, on the podcast, Sarah talks about the best platforms for MSPs and IT companies to spend their time on if they are to choose one primary platform. Sarah unveils killer content ideas, from blog posts and webinars to client testimonials, providing takeaways that will help any B2B tech business owner.
Whether you’re a seasoned professional or just starting with consistent social media content, this episode is your guide to mastering social media for your MSP and IT business.

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Insights and More

S1 : EP.04
Editors PickMarketing

Fast and Intentional Growth with AK Operations

In this podcast, Laura interviews Amy Kohl, Founder and CEO of AK Operations. Amy's business started out of necessity and grew it with grit and determination. In just three short years, her business has exploded, and her team of ten women serve over 40 clients across the country. In this episode, Amy talks about her leadership style, what it's like to employ a team of empowered women and the challenges (and victories) she has faced since AK Operations began.

S1 : EP.05
Editors PickMarketing

Culture and Communication: Best Practices for Business Leaders

Dr. Karen Lindsey, “Dr. K,” is Assistant Professor of Strategic Communication at Elon University. She’s an expert in all things communication and also serves as a consultant for university presidents and business leaders, specializing in personal brand, corporate communication, crisis communication, media relations - all things we should be thinking about on a regular basis as leaders in our organizations. Listen in as we gain insight from her on communication “blind spots” and advice on best practices for business leaders.

S1 : EP.10
Editors PickMarketing

INCOMPAS Rebrand Launches a New Season of Opportunities with Chip Pickering

The Business Growers CEO, Laura Johns, sat down with Chip Pickering, a well-known Mississippian and CEO of INCOMPAS. With The 2022 INCOMPAS Show just around the corner, Chip walks through a transitional time for INCOMPAS with a name change and complete rebrand and discusses how it helped launch the organization into a new season with more opportunities. If you're in the communications industry, this is a must-listen.

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