FLOWOOD, MISSISSIPPI, JULY 17, 2024 — The Business Growers, an MSP and IT-focused marketing agency, is now part of the AT&T Partner Exchange, becoming one of AT&T’s newest marketing providers within the AT&T Partner Exchange Ecosystem. This strategic relationship will open doors for AT&T Solution Providers across the country to receive comprehensive growth programs and industry-leading marketing support from The Business Growers.
AT&T Solution Providers that utilize an AT&T Partner Exchange-approved marketing provider will benefit from reimbursements for their marketing initiatives. In most cases, these reimbursements cover 100% of the approved marketing activities, up to the full amount of Market Development Funds (MDFs) approved by AT&T each quarter.
As an approved marketing resource, The Business Growers will serve any AT&T Solution Provider with their signature Know, Grow, Scale™ proven growth programs. Leveraging their industry expertise and success in implementing marketing strategies specifically for MSPs and IT businesses, The Business Growers will play a critical role in the growth of AT&T’s Solution Providers.
“The AT&T Partner Exchange Ecosystem is a game changer for so many businesses looking to gain a competitive edge and stand out in their market,” said Laura Johns, founder and CEO of The Business Growers. “We have worked with Solution Providers receiving AT&T funds for years, and I consider it an honor to officially be an approved marketing provider.”
As a C-level executive at an MSP prior to starting The Business Growers, Johns utilized AT&T’s MDFs as a considerable portion of the company’s marketing budget. With this announcement, The Business Growers will now be able to serve even more MSPs and IT businesses, help manage AT&T’s MDF reimbursements for them, align the funds to support AT&T-related product campaigns and meet the Solution Provider’s overall revenue goals.
To commemorate this partnership, The Business Growers will attend the upcoming AT&T Partner Exchange regional event in Dallas on Aug. 20, 2024, where Johns will address event attendees about the importance of effective marketing strategies for sustainable business growth.
About The Business Growers:
The Business Growers is a rapidly growing digital marketing agency focused on accelerating the success of MSP and IT companies with a combination of high-level CMO marketing strategy and implementation support. Their team of professionals serves clients in 25 states today and uses a Know, Grow, Scale™ framework backed by 20 years of tech experience.
For more information, visit www.thebusinessgrowers.com.
The Business Growers is located at 110 Belle Meade Point, Suite 201, Flowood, MS 39232.


