How SEO Helps a Tech Startup Stand Out

Written by: Laura Johns

If you’re a tech startup, you know the fierce competition. Thousands of other startups are out there, all vying for the same thing: attention from investors, users, and the media. So how can you ensure that your startup stands out from the rest? The answer is simple: SEO.

SEO, or search engine optimization, is the process of making your website more visible on search engine results pages (SERPs). This is done by optimizing your website’s content, structure, and backlink profile for specific keywords searched by your target audience. By ranking higher in SERPs, you’ll not only get more traffic to your website, but you’ll also get more eyes on your product or service. And that means more opportunities for your Startup to succeed.

Why Is SEO Important For Startups?

As stated earlier, if potential customers can’t find your tech startup’s website, they can’t use your product or service. And if they can’t use your product or service, they can’t tell their friends about it and help you grow your business – it is that simple. Furthermore, organic traffic (i.e., traffic that comes from SERPs as opposed to paid ads) is shown to have a higher conversion rate than any other marketing channel, including paid search ads, display ads, email marketing, etc. So not only will good SEO help potential customers find your site, but it will also help convert them into paying customers or users once they’re there. Finally, organic traffic is also much less expensive than paid traffic; thus, a strong focus on SEO early on could save your startup a lot of money.

SEO Helps You Stand Out From The Crowd

With nearly 5 million tech startups in existence, ensuring that yours stands out from the rest is more important than ever. After all, if your startup is just like every other one out there, why would anyone want to invest in it? SEO can help you differentiate your Startup by making it more visible online and allowing it to rank higher in SERPs. When potential investors or customers see your website at the top of the search results, they’ll be more likely to notice.

SEO Drives Traffic To Your Website

The whole point of having a website is to get people to visit it, right? Well, that’s where SEO comes in. By optimizing your website for search engines, you’ll be able to increase its visibility and get more people to visit it. And the more traffic you get to your site, the greater the chance someone will take action (like signing up for your email list or investing in your product).

How Can I Improve My Startup’s SEO?

If you want to improve your startup’s SEO, there are several things you can do. This includes conducting keyword research; optimizing titles, descriptions & h1 headers; improving page speed, increasing social media engagement, and building links from high-quality websites. However, one of the most important things you can do is create great content that engages readers and provides value. Google’s algorithm is designed to surface content that is most relevant and useful to searchers, so if you want your tech startup to succeed with SEO, you need to make sure you are creating content that meets those criteria . . . content that people actually want to read!

SEO Can Help You Save Money On Advertising Costs

Like most startups, you’re probably operating on a tight budget. And that means that every penny counts regarding marketing and advertising expenditures. Luckily, SEO can help you save money on advertising costs by providing a free way to drive traffic to your website. While paid advertising can be effective, it can also be expensive—especially if you’re just starting. By focusing on SEO instead (or as well as paid advertising), you can get more bang for your buck and stretch your marketing budget further.

SEO Helps You Build Better Customer Relationships

For tech startups, customer relationships are everything. After all, if you don’t have happy customers, then you don’t have a business! Luckily, SEO can help you build better customer relationships by giving insights into what people are searching for online related to your product or service. This information can be used to improve your product or service offering and make it even more appealing to potential customers. In addition, by engaging with customers through comments and social media posts related to your articles or blog posts, you can show them that you care about their opinion and create an even deeper level of connection.


If you’re a tech startup, chances are good that you’re always looking for ways to get ahead of the competition—and rightfully so! With so many startups vying for attention, it’s essential to make sure that yours stands out from the rest—and one of the best ways to do that is through SEO. By optimizing your website for search engines and driving more traffic to your site through SERPs rankings pages), you’ll be able to increase awareness of your startup. This also helps save money on advertising costs and build deeper relationships with potential customers—all of which can help lead to success down the road!

About The Business Growers

The Business Growers is a Jackson, Mississippi-based marketing firm offering a variety of services, including branding, website development, design, marketing strategy, social media, search engine optimization (SEO) and digital advertising. The company builds upon a framework that evaluates businesses at three levels, from the foundational components of the business to its long-term scalability. Johns created The Know, Grow and Scale™ framework to inspire businesses to use effective marketing to grow the right way and save time, money and energy in the process.

Contact The Business Growers today for a FREE, no-risk consultation, or learn more at

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