One of the most critical ways to validate a brand is to ensure its relevance online. The most relevant and modern organizations utilize social media to speak to their audiences and create fans through LinkedIn, Facebook, Instagram, Twitter, and, yes, even TikTok.
An effective social media management strategy will consider the big picture of how each platform can be used, who the target audience is, and what kinds of content will resonate. It’s also important to note that an organic social media presence takes time to build–It’s not something that can be achieved overnight.
Social media can (and should) be used for more than just self-promotion. You can position yourself as a thought leader in your field by joining conversations, sharing industry news, and even conducting polls or surveys while also getting valuable feedback from your target market. And of course, social media is a great way to drive traffic to your website or blog, which is essential for SEO.
The most important thing to remember with social media is that it’s a two-way street–It’s not just about broadcasting your message but also engaging with your audience. If you can do that, you’ll be well on your way to social media success.
What you get:
- Complete, done-for-you social media strategy, content, and scheduling
- Monthly preview of all content for advance approval
- Custom graphics/images with each post
- Weekly content on multiple social media channels
- Strategy meetings to discuss relevant topics for the month
- Advanced reporting
- Competitor reporting
SCHEDULE YOUR DISCOVERY CALL with Laura Johns, our CEO
Tech Marketing Guru and CEO of The Business Growers