Women in Tech Panel
As our careers progress, the hurdles and victories we experience become a part of our story. And our story is the first step in the development of a personal brand. Simply put, a personal brand is who we are, the values we embrace and the way we express those values.
Developing a clear understanding of our personal brand can positively affect our roles internally within our own companies and externally with our professional network. A well-defined personal brand can also contribute to overall job satisfaction and help us accomplish career goals.
In this session, Laura Johns, CEO of The Business Growers, and Amy Kohl, CEO of AK Operations, will host an open forum to explore practical ways to build a personal brand, establish a unique professional identity and communicate it effectively to our employers or clients.
Know, Grow, Scale: How to maximize growth potential with effective marketing
What if someone told you there was a right way and a wrong way to grow your business? Organizations spend years wasting time, energy and money on trendy marketing tactics that ultimately result in a failed, costly experiment.
Laura Johns, founder and CEO of The Business Growers and Amy Kohl, founder and CEO of AK Operations, both lead successful marketing firms that focus on results, helping businesses throughout the United States take the guesswork out of marketing. In this session, they will outline critical areas that must be in place in order to grow your business effectively. You will hear practical recommendations on how to align your company with specific growth benchmarks, connect the dots between marketing and sales, and set up your business to scale with sales enablement and lead generation programs that put your hard-earned marketing dollars to work.
If you struggle to know what the right next-steps are to effectively grow your business, this session is one to hear.