Your 2025 MSP Content Marketing Blueprint

Written by: Laura Johns

[00:00:00] Welcome and Introductions

Laura Johns: Hey there! Welcome to the webinar for December. I’m Laura Johns, founder and CEO of The Business Growers. We’re streaming live on Facebook, LinkedIn, and for those of you who registered, thank you for joining today. You made a great decision by being here.

Starting 2025 strong is crucial, and today we’ll provide you with a clear plan to accomplish your business goals. Let me start by saying thank you for committing to growth and for taking time out of your busy schedule.

[00:03:00] Recap of November’s Webinar

Last month, we teased some content planning at the end of our program, and many of you mentioned it felt rushed. So today, we’re dedicating this entire webinar to content planning.

If you missed November’s session on digital marketing planning for 2025, Grace has added the link to the chat. It includes a workbook, budget planner, and other resources. Be sure to watch it for a holistic marketing approach.

[00:05:00] Setting the Stage for Success

To get the most out of today, I encourage you to:

Give us your full attention. Shut down other tabs and turn off your phone.
Put on your participant hat. Whether you’re an expert or new to this, approach the session with an open mind.

If you’re ready to participate, type “Participant” in the chat.

[00:07:00] Who We Are

I’m Laura Johns, founder and CEO of The Business Growers. We specialize in helping MSPs, IT businesses, and telecommunications companies grow and scale predictably. My team and I focus on generating inbound leads and building strategic marketing plans.

[00:08:00] A Holiday Gift for You

As a thank-you, I’m offering free access to my book, Know Grow Scale: The Digital Marketing Blueprint to Grow Your MSP or IT Business. You can download the eBook using the link Grace is sharing in the chat. If you prefer a physical copy, type “Copy” in the chat, and Grace will follow up.

[00:10:00] Understanding Content Marketing

Content marketing generates new opportunities and inbound leads through valuable content. Let’s start with a quick assessment:
How many inbound leads do you currently get per month?

0-2
3-5
6-10
More than 10

Type your answer in the chat to gauge where you stand.

[00:13:00] The Changing Sales Process

The old sales process was simple: generate a lead, have a quick meeting, present a proposal, and close the deal. Today, it’s more complex. 73% of IT decision-makers research online before contacting sales. The buyer’s journey now involves:

Content engagement. Buyers educate themselves before speaking to sales.
Longer decision timelines. Average decisions take 4-6 months.
Trust building through content. Social proof, thought leadership, and online authority are critical.

[00:15:00] Why Content Matters

Here are key statistics:

51% of MSP clients choose based on differentiating content.
Content generates 3x more leads than paid ads.
67% of B2B purchases are influenced by digital content.

We must serve buyers throughout their journey with content. Sales teams alone cannot guide prospects without strategic content.

[00:18:00] Buyer Behavior Exercise

What’s the first thing you do when making a large purchase decision?

Talk to salespeople.
Research online.
Ask peers in the industry.

Type 1, 2, or 3 in the chat. Most people today start with online research or peer recommendations.

[00:20:00] Bridging the Gap

Between the first contact and closing, content plays a critical role in staying top-of-mind. Personal outreach, lead nurturing, and content marketing ensure:

Higher close rates.
Qualified prospects.
Reduced reliance on cold outreach.

[00:22:00] The Cost of No Content Marketing

Let’s evaluate the impact of not having a content strategy. For a mid-sized MSP with an average annual contract value of $150,000, missing 5-6 leads a month could cost millions over three years.

Grace is sharing a content calculator link to help you estimate your missed opportunities.

[00:25:00] Local Search Exercise

Search “Managed IT [Your City]” or “IT Support [Your City]” to see:

What’s appearing in search results.
Who is dominating your local market.

If your business isn’t there, it’s time to create content to improve visibility.

[00:27:00] Planning Your Content Strategy

Identify questions your customers are asking (read They Ask, You Answer by Marcus Sheridan).
Create a variety of content: blogs, videos, webinars, infographics, etc.
Use tools like Google Gemini or ChatGPT to generate topic ideas and blog outlines.

[00:30:00] Step-by-Step Content Creation

Generate topics using AI prompts.
Develop outlines for blogs or videos.
Write comprehensive posts, FAQs, and key takeaways.
Repurpose blogs into social media posts, videos, or infographics.

Grace is sharing a template to help you organize your content calendar for 2025.

[00:40:00] Tools and Apps

[00:49:00] Closing and Next Steps

Register for our January 23rd webinar: The MSP Owner’s Guide to Predictable Growth in 2025. Grace has shared the link in the chat.
Schedule a free growth session with me to review your website, marketing plan, and goals for 2025.

Thank you for attending! Let’s make 2025 your best year yet. Merry Christmas and Happy New Year!

Find us at: www.thebusinessgrowers.com