What It’s Like to Work With a Top MSP Marketing Agency

Written by: Laura Johns

Spoiler: It’s Like Gaining an In-House Marketing Team

Outsourcing marketing can feel risky, especially if you’ve worked with agencies that didn’t “get” your business or left you doing more chasing than growing. That’s why we built The Business Growers to feel different.

Our goal is to make marketing feel seamless, as if you’ve gained a fully capable, in-house marketing team, without the overhead. Our clients describe the experience as hands-on, collaborative, proactive, and personal. And honestly, that’s exactly how we want it to feel.

If you’re an MSP, IT company, or telecom provider looking for a real marketing partner, here’s what you can expect when you work with us.

What makes your client experience different?

We don’t take a one-size-fits-all approach. Your business is unique, and so is the way we work with you.

Most of our clients meet with us monthly or bi-monthly to review performance, align on strategy, and plan next steps. But if your team moves faster (or needs more support), we’ll build a more frequent cadence into the scope from the start.

Between meetings, you’ll have direct, clear communication with your dedicated Client Success Manager (CSM). No ticket systems, no jumping through hoops. Just honest, responsive communication that helps keep everything moving.

Who will I talk to if I have questions?

You’ll have a single point of contact: your CSM. They’re your advocate inside our team, managing timelines, gathering input, and bringing in the right experts when needed.

This structure means you’re never left wondering who to talk to or waiting for someone to get back to you. Whether it’s a quick update or a bigger strategy shift, your CSM is there to keep things clear and moving forward.

Think of it like having your own in-house marketing lead, but one backed by a full team of designers, writers, SEO experts, developers, and strategists who know the IT and MSP space inside and out.

How do you handle feedback?

We make feedback a normal part of the process.

Want to tweak messaging? Have input on a campaign? Just drop a comment in a shared doc or bring it up during your next call. We’ll take it seriously and make adjustments that align with your goals.

That said, we’ll also give you our honest, expert take. If we think a change might derail your strategy or slow down results, we’ll tell you.

What if something’s not working?

Let’s be real: marketing isn’t perfect. Campaigns don’t always hit. A message might fall flat. But what matters is how quickly and constructively your partner responds.

If something isn’t working, we don’t hide behind data or delay fixing it. We get on a call, ask the right questions, get to the root of the issue, and adjust.

We handle every challenge with urgency and care, because we’re not just task-runners. We’re invested in your success. That’s what makes us a true marketing partner for MSPs, IT providers, and tech companies that need more than cookie-cutter solutions.

Why do your clients stick around long-term?

Simple: we care like it’s our business. That shows up in the work, in the results, and in how we treat you. We take ownership, we communicate clearly, and we stay proactive, even when things get busy on your end.

A lot of our clients come to us after trying the DIY route or bouncing between agencies. Once they experience what it’s like to have a consistent, experienced team in their corner, they don’t want to go back.

What kinds of businesses do you work best with?

We specialize in marketing for:

If you’re in the business of helping other businesses run smarter, faster, and more securely, we’re probably a fit. We know how to take technical services and turn them into clear, compelling stories that drive leads and growth.