Get Comfortable With Being Uncomfortable

Written by: Sara Fey

I don’t know about you, but immediately, I see the words “change” and “unknown” as, you know, scary things. Change and unknown are not words that come naturally to me, which is ironic because my millennial generation has grown up with change. 

  • Born in the 80s: Lots of hairspray and neon colors. Tape cassettes. Boom boxes. Phones attached to walls. 
  • Growing up in the 90s: We fought the wind with our brightly colored windbreakers. Upgrading to satellite TV and dial-up internet. Later getting a CD player with anti-skip technology for bus rides. 
  • Starting to become an adult in the early 2000s: Tying up the phone line for hours just to illegally download one song (shhh!). A phone that you can take with you anywhere. And then the iPod?! 
  • Here we are 20 years deep into the 2000s; I don’t need to tell you how far it’s come. 

If none of those resonate with you, don’t let that scare you. My point will still resonate.

Marketing is similar in so many ways. Gone are the days of buying ad space in the newspaper and Yellow Pages. (Funny side story: I actually sold “space” for Yellow Pages for a few months. It wasn’t the best job I ever had.) 

Now, “space” is bought via digital ads, social media advertising, and influencers. You can post for free on social media platforms and market your company in ways never thought of before. Phones have become vital since they have cameras and video recorders. They can even help you edit those photos and videos and then upload them almost instantly to your social media. 

Change Is Inevitable

Change and growth are necessary parts of life. And yet, change is hard and sometimes scary. 

Business owners can be reluctant to change:

  • “Why fix what isn’t broken?” 
  • “I’ve been doing fine without this.” 

Here’s the thing, though: You’re no longer just competing against your local companies. You are competing against everyone. Standing still often means falling behind. 

Changing and growing isn’t just about doing a TikTok dance, using the latest trendy music on your Instagram reel, or finding the funniest hashtag; it’s about staying relevant and competitive in an ever-evolving marketplace.

Is Change Fun? No. 

In my personal life, I’ve seen the power of embracing change. Do I always like it? No. Do sometimes I go kicking and screaming? Maybe. And when you’re in the thick of it, it can feel icky and messy. But if you look back over the course of six months or a year, all of a sudden, you notice growth. You notice the mess was figured out and you’re actually in a better place for it. 

Is Change Necessary? Yes.

As a digital marketer, I’ve seen this happen with businesses, too. Those who are willing to experiment with new strategies, knowing it could be great or could be a lesson, are the ones who end up growing. Not every campaign will be a smashing success, but even in failure, there’s valuable insight to be gained. Each misstep is an opportunity to learn, change things, and grow.

Personally, while I never want to stop learning and growing, I hesitate at “change.” So, I fully understand the lack of enthusiasm that some have to step out of their comfort zones. However, you truly cannot have one without the other. You cannot truly grow without changing…something! 

Growth is part of our culture at The Business Growers. In fact, it’s literally part of our name. Maybe in my next decade of life, I can learn how to fully embrace change knowing it always leads to some sort of growth. 

If this is screaming at you, whether personally or professionally, it’s time to step out of that comfort zone. Learn how to go down swinging, but also learn how to get back up and try again.

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