1. Implement a strong lead capture system on your website.
Make sure that potential leads have an easy way to sign up for your newsletter or submit their contact information.
Some tech companies make the mistake of not having a lead capture system in place at all, or they have one that is difficult for potential customers to use. Make sure your website has a clear call-to-action, isn’t too much to fill out, and offers an easy way for visitors to sign up for more information about your products or services.
At The Business Growers, one of our favorite “extras” that really makes an impact is a a chat feature at the bottom of a website. A chat creates a more personal feel, which is especially helpful for B2B tech companies.
Alternatively, you can also consider using pop-up forms on your site to capture leads. Just be sure to balance the frequency and timing of these pop-ups so they don’t become annoying or distracting for website visitors.
2. Utilize retargeting to make those website visits matter.
Use retargeting to keep your company in front of potential leads. By placing ads on websites that potential customers are already visiting, you can ensure they remember your company when they are ready to buy.
Many tech startups overlook the power of retargeting, but it can be a highly effective way to stay on the radar of potential leads.
In addition to retargeting, consider using other forms of targeted advertising such as social media ads or Google AdWords. These platforms allow you to target specific demographics and interests, ensuring your ads are seen by the right people.
Remember: don’t waste ad spend on targeting too broad an audience. Identify your ideal customer profile and target them specifically with your advertising efforts.
3. Invest in marketing automation software.
If you’re spending money on a nice website and retargeting, don’t forget to nurture your leads. A CRM like Hubspot or other software can help you automate email marketing and lead follow-up tasks, making it easier to keep potential customers engaged until they’re ready to buy.
Many tech startups make the mistake of not investing in marketing automation, thinking it’s an unnecessary expense. But without it, you may be missing out on valuable leads and potential sales.
Take the time to research and invest in a reputable marketing automation software like Hubspot that will streamline your lead nurturing efforts and help drive conversions. The ROI will be worth it in the long run.
In addition to using marketing automation software, make sure you have a defined process for following up with leads so no potential customers slip through the cracks.
By avoiding these common tech startup marketing mistakes and implementing strategies like lead capture systems, retargeting ads, and marketing automation software, you will be smarter about the way you find and pursue your ideal client.
Not sure where to start? Schedule your 15-minute needs assessment with one of our experts today. We’ll help you create a plan to increase qualified leads and grow your business.
