Starting with a new marketing partner can feel like a big leap, especially in the IT space, where trust, timelines, and transparency matter. That’s why we’ve built a streamlined onboarding process designed to make you feel confident from day one.
Whether you’re launching a brand refresh, a paid ads campaign, a new website, or a full-scale marketing program, our team is here to guide you through each step with clarity, consistency, and care.
Our Onboarding Process for MSP and IT Marketing Success
Our onboarding process is built with structure and speed in mind. From kickoff to strategy handoff, every step leads your MSPs and IT companies to a clear path to marketing momentum.
Below, we break down exactly what happens when you start working with The Business Growers.
Step-by-Step: How We Onboard MSPs and IT Companies for Growth
We Kick Things Off With Purpose
Every engagement begins with a kickoff call, your first introduction to the team that will help drive your growth. We walk through your goals, answer questions, and share a detailed roadmap for the year ahead. You’ll know exactly what to expect and when.
You’ll Complete a Quick Discovery Guide
Before that kickoff, we’ll ask you to fill out a Discovery Guide. It takes about 30–60 minutes, depending on the program you’ve chosen and what assets you already have. This step ensures we hit the ground running with the right context in hand.
The First 90 Days Are Structured for Momentum
Your time is valuable. Here’s the average commitment:
- Kickoff call: up to 2 hours
- Biweekly onboarding calls (first ~ 60 days): 30 minutes with your Launch Specialist
- Material reviews: You’ll also spend about an hour every two weeks reviewing materials like blog drafts, campaign content, or strategy documents.
This early phase is where your input matters most, whether it’s sharing existing brand materials, granting platform access, or helping shape your messaging.
You’ll Transition to Long-Term Strategy Mode
At the 60-day mark, you’ll “graduate” from onboarding and start meeting monthly with your Client Success Manager. These sessions focus on strategy, reporting, and next steps tailored to your goals.
We Handle the Tech, So You Don’t Have To
From CRM integrations to analytics setup, our team manages all the backend work. You also get access to a 24/7 dashboard where you can track progress and performance without chasing down reports.
Every Step Is Designed to Keep You Informed
We don’t disappear behind the curtain. You’ll know what’s happening, what we need from you, and what’s coming next. No guessing games. No surprises.
Marketing That Moves MSPs Forward
At The Business Growers, we deliver strategic growth built for the way IT and telecom companies scale.
Our Know, Grow, Scale™ framework is the foundation of every engagement: we help you get clear on your brand, execute smart marketing that drives results, and scale your business with confidence.
Led by industry veteran Laura Johns, our team brings deep experience in MSP, SaaS, telecom, and cloud services marketing. We understand the complexity of technical sales, and we know how to simplify it for your audience. Here’s how we help:
Professional SEO Services
We make sure your ideal customers can find you. From technical audits to content strategy, our SEO services are tailored to the MSP and IT space, so you rank higher and get more qualified leads.
Digital Ads
Paid campaigns built to convert. Whether it’s Google Ads or LinkedIn campaigns, we help you reach the right buyers at the right time with targeted, data-driven strategies.
Custom Websites
Your website should work as hard as you do. We design and develop sites that are modern, mobile-friendly, and built to generate leads, tailored for B2B IT companies.
B2B Social Media
We turn social media into a strategic asset. From LinkedIn thought leadership to consistent brand storytelling, we help you build credibility and stay top of mind with your audience.
Brand Messaging
Clear, compelling messaging that communicates what makes you different. We help you define your voice and tell your story in a way that builds trust and drives action.
Brand Design
Whether you need a brand refresh or a full visual identity, our design team creates visuals that reflect your expertise and resonate with your target market.
ScaleCRM
ScaleCRM gives you real-time visibility into your marketing performance. It integrates strategy, tracking, and automation, so you stay focused on results.
Who We Serve
We partner with MSPs, cybersecurity firms, cloud service providers, telecom companies, and IT businesses ready to grow.
As a trusted ally to AT&T Partner Exchange members, we bring deep industry expertise and marketing strategies that simplify complex services and drive real results. If you’re in tech and ready to scale, we’re built for you.
Ready to Know, Grow, and Scale?
Let’s build a marketing strategy that moves your business forward, backed by the experience and leadership of Laura Johns and The Business Growers team.
When marketing feels like a black box, it creates friction. Our process is built to eliminate that, so you can focus on running your business, while we focus on helping it grow.
From the first kickoff to long-term strategy, everything we do is structured around your success.
Ready to get started?
