How to Grow + Increase Your Marketing Budget with AT&T Partner Exchange
The Business Growers CEO, Laura Johns, and Jeff Zimmerman, Business Development Manager at AT&T, teach viewers how you can expand your service offerings, add to your marketing budget, and accelerate business growth – all while leveraging service offerings and resources from AT&T.
About the Speaker(s)
Laura Johns
Founder and CEO
The Business Growers
Laura Johns is a seasoned entrepreneur and marketing expert with over 18 years of experience in the industry. As the founder and CEO of The Business Growers, she specializes in helping managed service providers and IT businesses grow their revenue through effective marketing strategies. Laura is passionate about empowering businesses to achieve their goals and make a positive impact.
Jeff Zimmerman
Business Development Manager
AT&T
Date:
October 3rd, 2024
Overview:
In this webinar, Laura and Jeff discuss how Managed Service Providers (MSPs) and IT businesses can leverage the AT&T Partner Exchange program to grow their revenue and marketing efforts. They outline the benefits of partnering with AT&T, including access to wholesale rates, marketing development funds (MDF), and a dedicated account team.
Key Takeaways
Takeaway 1
Takeaway 1
Grow Revenue: Partner with AT&T to increase top-line revenue by selling their network services.
Takeaway 2
Takeaway 2
Own the Customer Relationship: Build equity value and customer stickiness by managing the entire customer relationship.
Takeaway 3
Takeaway 3
Leverage AT&T's Brand: Benefit from the strength and recognition of the AT&T brand.
Takeaway 4
Takeaway 4
Access Wholesale Rates: Get competitive pricing on AT&T's services.
Takeaway 5
Takeaway 5
Utilize MDF: Take advantage of marketing funds to support your sales and marketing efforts.
Takeaway 6
Takeaway 6
Receive Dedicated Support: Benefit from a dedicated account team to assist with quoting, ordering, and support.
Full Transcript
The complete, detailed transcript of the webinar can be found here.
Q&A Session
Question 1: How do I join the AT&T Partner Exchange program?
- Answer: To join the AT&T Partner Exchange program, you’ll need to have a conversation with a representative from AT&T. They will assess your business and determine if you’re a good fit for the program. You can contact Jeff at jz3651@att.com to set up a call.
Question 2: What are the costs associated with joining the program?
- Answer: The costs associated with joining the AT&T Partner Exchange program will depend on your specific needs and the services you choose to offer. However, AT&T does offer a variety of resources and support to help you get started.
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