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Million Dollar MSP Workshop:
Your 2025 Marketing Plan

2025 MSP Marketing Planning Workshop

About the Speaker

Laura Johns
Founder and CEO
The Business Growers

Laura Johns is the founder and CEO of The Business Growers, a marketing firm specializing in helping Managed Services Providers (MSPs), IT companies, and telecommunication providers grow revenue. With a team of seasoned experts and decades of industry-specific experience, The Business Growers delivers a full suite of done-for-you marketing services tailored to the unique needs of these industries.

A recognized industry expert, Laura is the author of “Know Grow Scale: The Digital Marketing Blueprint for Growing Your MSP or IT Business.” For 20 years, Laura has managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecommunications industry before starting The Business Growers. Today, The Business Growers serves clients across 23 states.

Laura was recently named the 2024 winner of a Gold Stevie® Award in the Best Female Entrepreneur – Small Business category in the 21st annual Stevie Awards for Women in Business. In her home state of Mississippi, she has been honored as “Top 50 under 40” and “Top 50 Leading Women in Business.” She is also a member of the Leadership Mississippi program, an honor bestowed on a select few by the Mississippi Economic Council. Laura graduated cum laude from Mississippi College and earned a Master of Arts from the University of Alabama.

Date:

November 19th, 2024

Overview:

This webinar focuses on guiding Managed Service Providers (MSPs) through creating a comprehensive marketing plan for 2025. The session covers key areas such as setting clear goals, understanding the ideal customer, achieving service excellence, defining marketing focus areas, and developing a content strategy.

Key Takeaways

Takeaway 1
Takeaway 1

Set Clear & Measurable Goals.

Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for 2025, including revenue targets, client acquisition, and key performance indicators (KPIs):

  • Calculate necessary metrics like monthly sales targets, average MRR per client, and required leads.

Takeaway 2
Takeaway 2

Understand Your Ideal Customer

Define your unique value proposition (UVP) and develop detailed ideal customer profiles (ICPs):

  • Understand their pain points, challenges, and how your services address their specific needs.

Takeaway 3
Takeaway 3

Achieve Service Excellence

Conduct a thorough audit of current service offerings:

  • Identify and address client requests for services not currently offered.
  • Explore emerging technologies and services to incorporate into your offerings.

Takeaway 4
Takeaway 4

Focus on Key Marketing Areas

  • Prioritize internal marketing efforts (client communication, employee engagement, client education programs).
  • Implement external/outbound marketing strategies (community involvement, strategic partnerships, speaking engagements).
  • Plan and execute a comprehensive digital marketing strategy (refer to a separate webinar for in-depth coverage).

Takeaway 5
Takeaway 5

Content is King

  • Utilize the "They Ask, You Answer" methodology to create valuable content that addresses your ideal customer's questions and concerns.
  • Develop a consistent content strategy to attract and engage potential clients throughout their buyer's journey.

Full Transcript

The complete, detailed transcript of the webinar can be found here.
Watch Full Recording Here

Resources & Links

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