Your 2025 MSP Content Marketing Blueprint
How to Leverage AI in your Business to Save Time, Increase Revenue, and Offer More Value in your MSP Business.
In this webinar, Laura Johns, founder and CEO of The Business Growers, provides a comprehensive guide to creating a strategic content marketing plan for managed service providers (MSPs) in 2025. The session covers how to identify customer pain points, generate inbound leads, and use content effectively to drive predictable growth. Participants also receive actionable resources and tools to craft and implement their own content strategies.
About the Speaker(s)
Title: Founder and CEOOrganization: The Business Growers
Bio: Laura Johns has extensive experience in helping managed service providers (MSPs), IT businesses, and telecommunications companies achieve predictable growth. Through her leadership at The Business Growers, she has guided numerous organizations in crafting effective digital marketing strategies that drive measurable results.
Jonathan Mast
Founder, White Beard Strategies
Date:
February 2024
Overview:
In this webinar, Laura Johns, founder and CEO of The Business Growers, provides a comprehensive guide to creating a strategic content marketing plan for managed service providers (MSPs) in 2025. The session covers how to identify customer pain points, generate inbound leads, and use content effectively to drive predictable growth. Participants also receive actionable resources and tools to craft and implement their own content strategies.
Key Takeaways
Content marketing is essential for driving inbound leads and building trust in today’s digital-first sales environment.
73% of IT decision-makers conduct online research before engaging with sales, making content a critical part of the buyer’s journey.
A comprehensive content strategy includes blogs, videos, webinars, infographics, and social media posts tailored to the target audience.
Tools like Google Gemini and ChatGPT can streamline the process of identifying content topics and creating blog posts.
Consistency and alignment with customer questions (using frameworks like "They Ask, You Answer") build authority and improve search engine rankings.
Full Transcript
The complete, detailed transcript of the webinar can be found here.
Q&A Session
What tools can I use to streamline content creation?
- Answer: Tools like Google Gemini and ChatGPT are great for generating content ideas, outlines, and blog drafts. Canva and CapCut are excellent for visual and video content.
How do I identify the right content topics?
- Answer: Use frameworks like “They Ask, You Answer” to identify common customer questions. AI tools can also analyze search volume and ranking difficulty to prioritize topics.
Resources & Links
Get a Certified Growth Partner
Complete our qualifying survey to schedule a call with our team and learn more about our MSP marketing strategies, fractional CMO services, and lead generation expertise.
