Fast-growing tech marketing firm, The Business Growers, makes plans to further agency success in 2023
Flowood, Mississippi – Apr 5, 2023 – The Business Growers, a tech-focused marketing firm offering fractional CMO services and implementation support, has added three critical new hires in the first quarter of 2023. Anna Laster, Sarah Ashley and Kristen Schneider will be critical for the organization’s continued growth this year.
“These three women each bring expertise and knowledge to fulfill our mission of helping technology companies thrive in their markets,” said Laura Johns, CEO of The Business Growers. “Their contributions will allow us to support clients with ROI-driven marketing strategy and execution, continuing the pace of growth we’ve seen over the two years.”
Anna Laster serves as a Client Success Manager at The Business Growers, where she helps manage projects and foster long-term client relationships. Before joining The Business Growers, Anna gained marketing experience at an agency managing creative assets for banking, healthcare, trucking, retail, non-profit and education industries. She also served as an in-house Digital Marketing Specialist for a hospitality company with over six locations and 200+ employees before moving back to an agency environment. Anna has a Bachelor of Arts in Communication and a minor in Interior Design from Mississippi State University.
Sarah Ashley is a creative writer and brand storyteller with a background in marketing, currently serving as the Content Manager at The Business Growers. She brings over six years of copywriting experience to help clients tell their stories in a way that ignites the spirit and sparks action. Sarah’s project experience ranges from crafting social media copy to blogs, Google ad copy, brand collateral, landing pages, email campaigns and beyond. Leaning into her creative passions, she also wrote for a film on Netflix UK. Sarah has a Bachelor of Business Administration from Mississippi State University.
Kristen Schneider is a marketing leader with 15 years of experience developing digital strategies to create and launch paid and organic media plans to drive growth. She currently serves as the Director of Digital Marketing at The Business Growers, supporting top-tier clients and overseeing digital ad strategy and execution for the organization. She brings functional knowledge of all digital and ofﬂine channels with experience spanning B2B, B2C and D2C. Kristen is passionate in her field with a proven ability to build, coach and mentor individuals and teams into high-performing, customer-ﬁrst digital experts. Kristen has a Bachelor of Arts in Mass Communications from Southern Illinois University.
About The Business Growers:
The Business Growers is a fast-growing digital marketing firm focused on accelerating the success of tech companies with a combination of high-level marketing strategy implementation support. Their team of professionals serves clients in 21 states today and uses their signature Know + Grow + Scale™ method, backed by 20 years of experience, to escalate growth for organizations in the B2B tech startup industry. For more information, visit www.thebusinessgrowers.com.
Director of Marketing Operations