As a B2B company, you can use SEO to make more money by driving high-quality traffic to your website. Also use SEO to lower your cost per click in paid ads.
Online, competition is fierce, and establishing a strong digital presence is crucial for businesses in every industry. Search engine optimization (SEO) has emerged as a vital tool for improving visibility, driving website traffic, and ultimately increasing revenue. It’s the hot-topic trifecta that promises to help carve out said digital presence. But how will SEO make you more money exactly?
SEO: The Blueprint for Marketing Success
Any comprehensive marketing plan will always involve SEO. By implementing the best SEO practices, businesses can make more money as a secondary result. SEO involves optimizing the website’s structure, content, and user experience, making it easier for search engines to rank their pages. This strong foundation helps other marketing channels perform at their peak potential.
Enhancing Marketing Channels with SEO
Businesses can drive organic traffic and generate leads by targeting the right keywords. This involves producing high-quality and engaging content and optimizing it for search engines. The visibility gained through SEO allows content to reach a broader audience, resulting in increased conversion rates and potential sales.
Social Media Marketing
Social media platforms do not directly impact organic search rankings. However, they play a significant role in driving engagement, brand awareness, and customer loyalty. Integrating SEO insights into social media campaigns enables businesses to create content that resonates with their target audience. Thus, amplifying the reach and impact of their social media efforts.
Lowering CPC With Organic SEO
Thinking long-term, one of the most significant advantages of a strong organic SEO strategy is its ability to reduce CPC in paid advertising campaigns. When a website is already driving a substantial amount of organic traffic, the need for paid advertisements decreases.
Unlike many marketing tactics that yield immediate but short-term results, organic SEO focuses on long-term success. By consistently investing in SEO efforts, businesses can build a solid online reputation, establish credibility, and gain authority in their industry. The sustainable impact of organic SEO ensures continued visibility and relevance.
A higher organic search ranking leads to increased visibility and a steady flow of visitors actively searching for products or services, resulting in a lower reliance on digital paid ads. With the right SEO practices, this cost-saving approach allows for increased profit margins and the ability to invest resources in other marketing endeavors.
We recommend partnering with an expert SEO agency to get the best results. However, you can go the DIY route and use the many helpful SEO tools available. We recommend starting with these:
- Google Analytics
Google Analytics is a free web analytics tool provided by Google. It tracks and reports website traffic, user behavior, conversions, and other important metrics. It provides valuable insights into how users are interacting with your website, where they come from, which pages are performing well, and much more. Google Analytics is best used for monitoring the effectiveness of your marketing campaigns, understanding user behavior on your website, and optimizing your website based on data-driven insights.
- Google Search Console
Google Search Console is a free tool that helps website owners monitor and maintain their presence in Google’s search results. It shows how Google crawls and indexes your website, reports errors, and provides valuable insights into search performance.
Semrush is a comprehensive SEO tool that offers a wide range of features for keyword research, competitor analysis, backlink analysis, site auditing, and much more. It is best used in situations where you want to optimize your website for search engines and gain insights into your competitors’ strategies. With Semrush, you can identify keywords with high search volumes, analyze competing websites, and track your own rankings in search engine result pages (SERPs).
- Keywords Everywhere
Keywords Everywhere is a browser extension that provides keyword data while you browse the internet. It shows the search volume, CPC, and competition data for keywords directly in search engine result pages, YouTube, and other websites. This tool is helpful when doing preliminary keyword research, understanding search volumes and trends, and getting keyword suggestions all in real time.
RankIQ is a tool that analyzes and tracks search engine rankings for specific keywords. It helps you monitor your website’s performance in SERPs and provides insights into the organic visibility of your content. RankIQ is particularly useful for identifying keyword fluctuations, tracking your progress over time, and understanding the impact of your SEO efforts for blog posts.
Ahrefs offers backlink analysis, competitor analysis, keyword research, content analysis, rank tracking, and more. SEO professionals widely use it to gain insights into their website’s backlink profile, track the rankings of specific keywords, and analyze competitors’ strategies. Ahrefs also provides valuable data on organic search traffic, keyword difficulty, and content gaps, making it a great tool for improving your website’s SEO performance.
Leverage Long-Tail Keywords
Conducting thorough keyword research is essential for successful SEO. Start with relevant long-tail keywords, which are longer, more specific search phrases. Long-tail keywords allow you to effectively target your audience’s intent and seize opportunities with less competition.
Craft high-quality, engaging content, from blog posts to landing pages, that incorporates long-tail keywords naturally. It should resonate with your target audience and align with their search queries to increase traffic and improve rankings.
Expand Your Reach Through Guest Posting
Guest posting on prominent websites within your industry allows you to showcase your expertise and establishes credibility. More importantly, it enables you to leverage the host website’s traffic and reach a broader audience. Their large audience will drive increased traffic back to your own site. Where there is more traffic, there is more opportunity for a revenue injection.
Guest posting also presents an opportunity for strategic link-building. Including relevant links to your website within guest posts enhances your backlink profile and attracts referral traffic. These two factors combined further improve your search engine rankings.
Two Types of Link-Building
- Internal Linking
Linking to relevant pages within your website helps search engines understand and navigate your content. Additionally, internal links guide users through your site, encouraging longer browsing sessions and enhancing overall user experience.
- External Linking
Securing high-quality external links from reputable websites (e.g., guest blogging) signals to search engines that your website is trustworthy. These quality
backlinks contribute to increased traffic, higher search engine rankings, and improved overall visibility.
When competition is fierce and marketing budgets are limited, SEO stands out as the foundation for successful marketing campaigns. SEO empowers businesses to rank higher on search engines, attract targeted traffic, and boost revenue.
You can increase website traffic, expand your online reach, and ultimately achieve long-term success by:
- leveraging SEO tools
- employing long tail keywords
- guest posting on well-known sites
- implementing effective linking strategies
However, partnering with an SEO agency increases your odds of search success. Your B2B business taps into their specialized knowledge and experience. We can’t speak for everyone, but our expertise extends beyond simple keyword research into SEO strategy. We’re on a mission to make you more money.
Investing in SEO is not just about improving rankings. It is about cultivating a strong online presence, driving conversions, and amplifying your bottom line. If you are a B2B company in the tech industry, we can help achieve all-of-the-above.